Asia Pacific is expected to witness a substantial growth in the 3D display market with the expanding consumer electronics and entertainment sector. The presence of a large population in countries such as India and China are creating a demand for a greater number of consumer electronic devices in the region. North America is expected to be a major region in the 3D display market owing to the developments in cinema technologies and large market for gaming devices. The presence of higher income population is creating a demand for a greater number of entertainment devices in the region. High technological advancements in cinema technologies are bringing in a greater number of 3D based films in the region, particularly in the U.S.
The consumer electronics sector has significant growth potential for the 3D display market. Technological advancements in display technologies are bringing in rapid product developments in the industry. The consumer preferences have changed significantly over the years, which is creating a demand for more realistic viewing experience in devices such as televisions, smartphones, notebooks, monitors, tablets, and PCs. A high demand for these products owing to the growing number of users, particularly in regions such as Asia Pacific, will propel the growth of the market.
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The high cost associated with them is one of the major restraining factors for the 3D display market. The requirement of advanced display panels makes them significantly expensive compared to the conventional 2D displays. Another major restraining factor for the market is health issues and inconvenience, particularly while using the glasses. The glasses are hard to be used at home as people tend to do other activities while watching television.
Some of the technologies in the 3D display market are stereoscopic display, head-mounted display, and integral imaging display. The stereoscopic display is one of the earliest technologies, which provides different images to observer’s both eyes using a stereoscopic device he wears. Many of the new video games, televisions, and monitors are now implemented with the stereoscopic systems, propelling the market growth. The integral imaging displays have emerged owing to their advantages such as no requirement of glass or other devices for experiencing the 3D images and these are also considered as autostereoscopic displays. The features such as full color and full parallax are enabling their adoption by a greater number of users.
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Leading players in 3D display market include AU Optronics, Universal Display Corporation, Fujifilm Corporation, 3D Icon Corporation, Toshiba Corporation, Sony Corporation, Mitsubishi Heavy Industries, Panasonic Corporation, LG Corporation, Samsung Electronics Corporation, and 3D Fusion, among others. The market is well fragmented, and companies are focusing on providing more realistic viewing technologies to enhance the user experience.
Another advanced feature of this television is that it will use a 3D sensor that can track the viewer’s position in the physical space and adjust the images as the viewer moves to provide the best viewing experience. The software providers are also focusing on developments in the 3D display market. For instance, Google in June 2019, announced the addition of its new platform ‘Swirl’ for 3D display on YouTube. This will allow the creation of three-dimensional advertisements. The company has also added the new editor Poly 3D for making it easier for brands to create 3D advertisements. These developments in the market will increase the adoption of these technologies by a greater number of users.
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