5 Pivotal Trends Anticipated to Drive the Adoption of Beta Glucan

The global beta glucan market is projected to witness phenomenal growth over the span of 2020 to 2026, subject to the rising incidence of chronic health disorders including diabetes, heart problems, and obesity worldwide. In fact, as per WHO, obesity prevalence has nearly tripled since 1975 globally. Moreover, the year 2016 recorded over 650 million obesity cases. These daunting numbers and an increasing paradigm shift towards consumption of processed foods with nutritional benefits have offered a demand spurt for beta glucan, in turn impelling the overall dynamics of market over the years.

It has been estimated that overall beta glucan market would account for a valuation of USD 525 million by the end of 2026, predominantly driven by the prominence of below mentioned trends:

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Burgeoning product adoption across Europe for ensuring proper health and wellness

Given that beta glucan offers optimum security against mounting health risks, relief from stress and pain, and personal care merits, it has been observed that Europeans are laying immense emphasis on leading a healthy conscious lifestyle. Moreover, the region is also witnessing a massive demand for free-from, organic, and vegetarian foods on grounds of precise dietary needs, personal preference, and intolerance. Not only this, elevating consumer awareness on production processes and health labels and claims on F&B products has dramatically enhanced the adoption of health and wellness food in the economies of the continent.

Elaborating further on the health benefits, increasing application of seaweed in some of the processed food products, supports reduction in CVD cases owing to its content of potassium salts. Also, seaweed in meat products tends to improve the dietary fiber and antioxidants levels.

Increased dominance of soluble product solutions

With the surging adoption of holistic health lifestyles across various regions, the world has begun consuming soluble beta glucan solutions sourced from vivid mushrooms and cereal grains. It has been observed that soluble product solutions extracted from these are generally neutral in taste, texture, and odor, while are also being rich in protein and amino acids that make the product compatible with various cosmetic and food and beverage solutions. In fact, soluble product solutions extracted from cereal grains are anticipated to surpass a valuation of $118.7 million, while exhibiting a CAGR of 6.1% over the foreseeable time frame.

Prolonged use in animal feed

Speaking of beta glucan’s inclusion in food products and feed, it is essential to mention that the product helps in optimizing feed efficiency and reducing feed costs to a much larger extent. It also supports the development of antibiotic resistance in animals and humans, a factor that is poised to drive the market growth in the upcoming years.

One of the widely used- 70% yeast-based beta glucan products- is extensively used in production of cosmetic preparations. Its skin moisturizing nature and effective antimicrobial activity makes it highly compatible for creating lotions, soaps, and creams.

Rising preference towards yeast-based products with 70 to 85 per cent purity

Yeast segment across the global beta glucan market is touted to depict a growth rate of 7.2 per cent through 2026, post its accomplishment of recording a remuneration of USD 103.9 million in 2019, courtesy- healthy properties of yeast in supporting nervous system and augmenting immune system. Yeast-based products with 70% to 85% purity form an exceptional source of chromium and antioxidants, bolstering the metabolic system against an expansive range of bacterial and viral infections. While on the other hand, yeast products above 85% purity are used in sports beverage industry primarily due to their performance-enhancing parameters.

Ongoing efforts by industry majors

Enormous health benefits associated with consumption of beta glucan has indeed propelled various companies and businesses to bring forth products that are high on beta glucan content. Not only this, various states, as well as central governments, have also granted approval for use of these compounds in various F&B products and animal feeds.

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Recently, Kemin Industries had announced receiving approval across the economies in EU and Brazil, allowing its algae-extracted beta glucan ingredient- BetaVia Complete to be commercialized on both these markets. It has been reported that the ingredient is generally manufactured via a patented process using a proprietary strain of algae, Euglena gracilis ATCC, making it the first and only ingredient extracted from this strain to be approved as a novel food by the EC.

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Beta Glucan Market value to cross $815 million by 2026, Says Global Market Insights, Inc.