Accelerated Growth for the Global Retail POS Terminals Market; product innovations to outline the competitive landscape

Retail POS Terminals Market, often claimed as one of the fasting growing business spaces of recent times, is highly driven by the digital influence in the financial sector. Over the recent years, cashless mode of payment has observed a tremendous surge, a factor that has massively proliferated the demand for adequate acceptance infrastructure like POS terminals.
Technological advancements such as the advent of near field communication (NFC) technology and biometrics has revolutionized the retail POS terminals market. Integrated card machines allow the usage of multiple payment techniques and can also gather data for providing in depth analysis. Business owners are now required to provide flexible payment option such as credit cards, checks, and digital payments to attract customers.
The latest trends of retail POS terminals market are extensively tech-driven, given the mammoth proliferation of IoT in retail space. Retail management systems, nowadays have been increasingly deployed for web applications. However, in order to bring a consequential transformation in the retail business with regards to efficiency and performance, it is imperative to explore newer technologies. Cloud-based computing observes a huge potential in this regard. Subject to the cost competitiveness and reduced manpower requirement, high accuracy, and in-depth insight, cloud-based POS systems are witnessing a heavy demand in the retail space, which by extension is making noteworthy contribution in retail POS terminals market share.
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The rising demand for SaaS and cloud based solutions is anticipated to augment the retail POS terminals market growth and create new opportunities for vendors. Evolution in hacking and cybercrimes poses a high security threat and can lead to the theft of personal customer information, financial resources, and the loss of reputation amongst customers. The equipment and the software require continuous updating and management to ensure the technology can keep up cybercrime evolution.
The EMV card and card-reader growth is predicted to be highly concentrated in the European region owing to the European mandate that necessitates the integration or upgrade of all POS terminals with EMV by 2020. This will augment the retail POS terminals market demand for contactless card payments across most regions in Europe over the forecast timespan and reduce the threat of fraud and identity theft. Additionally, customer reward programs require efficient retail POS systems to monitor the data. Various POS systems such as ERPLY and ShopKeep integrate this technology to tightly monitor reward programs and enhance customer retention.
Players operating in the global retail POS terminals market include Toshiba Corporation, Samsung Electronics Co., Ltd., VeriFone Systems Inc., Ingenico Group, NCR Corporation, Panasonic Corporation, PAX Technology Inc., and Hewlett-Packard Company.