Aerial Work Platform (AWP) Market to witness astonishing growth by 2027

The aerial work platform (AWP) market is estimated to grow at a steady pace over the coming years owing to global infrastructural development. Rapid rise in construction activities has led to an increase in the demand for AWPs throughout the world. There is a growing focus on the integration of advanced technologies such as sensors, automated control systems and IoT into aerial work platforms.

Surge in the adoption of access platforms in construction activities along with the presence of leading industry players may incite AWP business growth. Electric aerial work platforms are witnessing considerable demand on account of their low emission and low noise.

While several aerial work platform manufacturers are creating new products and advanced technological solutions. For instance, in 2018, major industry player, Manitou Group introduced 12 utility machines including a range of aerial work platforms, skid steers, and track loaders, as part of their innovation efforts. 

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Mentioned below are some of the key trends driving aerial work platform market expansion:

  1. Rising adoption of personal portable lifts

The personal portable lifts segment is projected to grow at a modest rate over the forecast period owing to increasing usage in maintenance and utility applications. These portable lifts are capable of operating on many different levels of elevation.

These machines are being deployed as substitutes to conventional ladders and scaffoldings given to their adjustable working heights. Personal portable lifts need less assembly time and provide easy transportation owing to their compact size and design.

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  1. Increasing demand for 20-25 meters AWP equipment

AWP equipment having a platform height of 20 to 25 meters is likely to witness substantial demand as they offer enhanced safety and stability at elevated height. Industry players are focusing on improving the comfort of the operator and lessening workplace accidents at high levels on sites. There is a growing adoption of AWPs for ensuring worker and operator safety.

  1. Implementation of various business strategies

Several companies operating in the AWP market are utilizing business strategies such as partnerships and new product launches in order to increase their overall industry share. In 2020, Genie launched its E-Drive scissor lifts which have an increased runtime per charge 30%, along with 70% lesser hydraulic hoses and fittings, and up to 20% reduced lifetime battery costs.

Companies are also working on mergers and acquisitions to expand their business. Some of these firms are Aichi Corporation, Manitou Group, JLG Industries, Genie, Skyjack, Haulotte Group, Niftylift Limited, and Zoomlion Heavy Industry Science and Technology Co. Ltd.

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