Latin America automotive communication technology market is anticipated to cross over USD 1 billion by 2024. The growth is attributed to the rise in car sales throughout the region. In 2017, Brazil accounted for a rise of around 10% in new car sales, followed by Argentina and Mexico. Latin America is also projected to have around 8.5 million connected cars by 2023, which increases the demand for in-vehicle connectivity solution, accelerating the automotive communication technology market.
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The powertrain application is anticipated to grow at a CAGR of over 13% by 2024. As automobile manufacturers are inclined toward decreasing their dependence on the gasoline engine, the adoption of powertrain application is growing further. The use of network communication in powertrain sensor provides all the relevant information for transmission control and engine management, augmenting its usage rate.
The CAN bus dominates the automotive communication technology market and accounted for around 40% of the market share in 2017. CAN bus acts as a method of automotive communication between various electronic devices such as active suspension, engine management systems, advanced braking system, lighting control, gear control, and central locking system embedded in the vehicle. The CAN bus assists in reducing the wiring of the vehicle to a large extent thereby lessening the complexity and bulkiness of the vehicle, reducing the overall vehicle cost. The CAN bus acts as a backbone of the automotive communication technology and is used for a number of applications including body comfort, powertrain, chassis, telematics, and safety, increasing its adoption rate in the automotive communication technology market.
The mid-sized car segment is projected to grow at a CAGR of over 14% over the forecast timespan. The average wiring in a mid-sized car consists of over thousand wires weighing around 45 kilos and measuring around a km in length. This has enabled automotive manufacturers to include bus networking in their vehicles to reduce the electronic system complexity and cost. Furthermore, the government has also enforced various restrictions for reducing CO2 emissions from vehicles of all sizes, driving the adoption of automotive communication technology solutions in these vehicles.
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Automotive OEMs dominate the distribution channel segment in the automotive communication technology market with a revenue of over USD 5 billion by 2017. As customer requirements for receiving higher experiences increased, it became necessary for car manufacturers to improve their product offerings. Various automotive communication technology providers are partnering with OEMs to include these technologies into their systems, providing an integrated vehicle solution to their customers and driving the market demand.
The mounting investments made by automobile manufacturers for interfacing the communication technology into their systems also act as a driving force for the automotive communication technology market. Considering the technological advancements and digital trends, it is projected that the total automotive industry investment will reach USD 82 billion by 2020. This rapid investment will assist companies in meeting the growing convenience & safety requirements of customers, augmenting the automotive communication technology market demand.
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The leading companies functioning in the automotive communication technology market include Robert Bosch, NXP Semiconductors, Microchip, Texas Instruments, Broadcom, Toshiba, Rohm Semiconductors, Qualcomm, Intel, and STMicroelectronics. The companies have adopted the strategy of mergers and acquisitions to expand their market presence and serve a larger customer base. For instance, in September 2018, NXP Semiconductors acquired OmniPhy, which is aimed at improving in-car networking speed to Gigabits. OmniPhys technology will assist the company in offering automotive ethernet with a speed over 1 Gbps, supporting the increasing need of automakers.