Automotive Display Market Statistics 2019-2025 | Industry Size & Trends Report

Center stack displays hold a major revenue share of the automotive display market and head-up displays is the fastest growing segment. Increasing regulations regarding passenger safety is propelling automakers to integrate advanced features in their cars. Due to the growing need for vehicle safety, head-up displays have become a popular feature in passenger cars. Head-up displays are being integrated with technologies, such as augmented reality, which show situation-specific information including external objects, their distance from car & warning before collisions, making it possible to provide all necessary information directly on car’s windshield and reducing driver’s distraction from the road.

The growing inclination of automakers toward larger displays is contributing significantly to the growth of the automotive display market. The size of the screens in vehicles with the trend of integrating several features for showing more information to the driver. The automotive display market has seen some of the largest displays implemented in cars such as Tesla model S, Mercedes-Benz S class, and Byton’s largest 48″ display. Brands, such as Visteon, have introduced completely digital instrument clusters and digital cockpits with many displays in car’s cabin. Manufacturers are focusing on introducing multiple interactive surfaces in cars and reducing mechanical components.

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The fast-paced growth of the automotive sector across the globe has emerged as one of the major factors that have driven the automotive display market trends over the recent years. Although ride sharing is increasingly gaining popularity as a viable mobility option, the demand for conventional vehicles has not only remained consistent but has grown exponentially. In fact, as per reliable estimates, the global sales of passenger cars and trucks surpassed the figure of an overwhelming 90 million units for the very first time in the year 2017. These numbers apparently explain the rapidly expanding automotive display market share, which is projected to surpass a remuneration portfolio of USD 30 billion by 2025.

Primarily, the usage of various display technologies in the automobiles is experiencing evolutionary changes as new functionalities and designs are being created and integrated within the car systems by major automakers. The need to have high-performance interactive displays – equipped with seamless response to touch and visual stimulus – has become a crucial characteristic for all the automakers operating at an international scale. Apparently, buttons are gradually disappearing in favor of multi-functional touchscreens. Notably, the incorporation of OLED display technology has helped automakers to develop virtual dashboards with curved screens.

The consistent improvement in OLED display technology is quite evident from the aforementioned product launches and offers a glimpse into the rapidly expanding automotive display market share. Additionally, better picture quality, visibility, and sharpness than the TFT LCD monitors have been the USPs of OLED display panels owing to which the automotive display market is rapidly expanding its consumer base across various business verticals.

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Recent developments in OLED and QLED panels is allowing automakers to design and implement curved, flexible, and transparent displays, propelling automotive display market. LG and Samsung are focusing on such display panels. The transparent thin films embedded with windshields and head-up displays have become more capable with improved visibility under bright light and sharp images. Currently, most of the displays used in cars are TFT LCD displays, but OLED panels are becoming increasingly popular and are expected to be adopted majorly in the automotive display market.

Glimpse of Table of Content (ToC)

Chapter 1. Methodology and Scope

1.1. Methodology

1.1.1. Definition and forecast parameters

1.1.1.1. Definitions

1.1.1.2. Assumptions, methodology and forecast parameters

1.2. Data Sources

1.2.1. Primary

1.2.2. Secondary

Chapter 2. Executive Summary

2.1. Automotive display industry 3600 synopsis, 2015 – 2025

2.1.1. Business trends

2.1.2. Product trends

2.1.3. Screen size trends

2.1.4. Display technology trends

2.1.5. Regional trends

Chapter 3. Automotive Display Market Insights

3.1. Industry segmentation

3.2. Industry landscape, 2015 – 2025

3.2.1. Global automotive industry landscape, 2015 – 2025

3.2.1.1. North America

3.2.1.2. Europe

3.2.1.3. Asia Pacific

3.2.1.4. Latin America

3.2.1.5. MEA

3.2.2. Global automotive production statistics, 2015 – 2025

3.2.2.1. North America

3.2.2.2. Europe

3.2.2.3. Asia Pacific

3.2.2.4. Latin America

3.2.2.5. MEA

3.3. Industry ecosystem analysis

3.3.1. Research and Development (R&D)

3.3.2. Component suppliers

3.3.3. Manufacturers

3.3.4. Distribution channel analysis

3.3.5. Vendor matrix

3.4. Technology & innovation landscape

3.4.1. 3D touch surface displays (Continental AG)

3.4.2. Full windshield head up displays/Transparent projection display (Sun Innovations)

3.4.3. Development of augmented reality head-up displays

3.4.4. QLED (Harman-Samsung)

3.4.5. Flexible and Mirror/Transparent OLED (Harman-Samsung, LG)

3.4.6. Byton experience display (48” display with various functions and voice recognition)

3.4.7. Digital cockpit

3.5. Regulatory landscape

3.5.1. North America

3.5.2. Europe

3.5.3. Asia Pacific

3.5.4. Latin America

3.5.5. MEA

3.6. Industry impact forces

3.6.1. Growth drivers

3.6.1.1. Flourishing automotive production globally

3.6.1.2. Increasing demand for connected vehicles in North America and Europe

3.6.1.3. Increasing demand for augmented reality-based HUDs

3.6.1.4. Growing demand for digital instrument clusters

3.6.1.5. R&D activities in automotive displays to drive growth

3.6.1.6. Shifting automotive manufacturing in Asia Pacific

3.6.1.7. Growing need for in-vehicle entertainment creating opportunities for rear seat entertainment

3.6.2. Industry pitfalls and challenges

3.6.2.1. High cost of head-up displays & increasing prices for digitized instrument clusters compared to analog

3.6.2.2. Declining automotive production in the U.S.

3.6.2.3. Undependability

3.7. Growth potential analysis

3.8. Price trend analysis, 2015 – 2025

3.9. Porter’s analysis

3.9.1. Industry rivalry

3.9.2. Threat of new entrants

3.9.3. Buyer power

3.9.4. Supplier power

3.9.5. Threat of substitutes

3.10. Competitive landscape, 2018

3.10.1. Company market share

3.10.2. Investment landscape

3.10.3. Strategy dashboard

3.11. PESTEL analysis

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