The current products in the automotive night vision system market use navigation display or center stack display, head-up display, and instrument clusters to display information through the system. While navigation displays are used in a majority of vehicles, head-up displays are being increasingly integrated by some of the automakers. The navigation display generally requires the driver to look at a remotely located screen, which causes considerable distraction from the road. Particularly at night, taking eyes off the road can be dangerous; hence, companies are preferring head-up displays (HUDs) to project all the information directly on the windshield. HUD-based systems are expected to be used significantly in the automotive night vision system market.
FLIR Systems, Siemens, Autoliv, and Denso Corporation are some of the major companies in the automotive night vision system market. The automotive night vision system market consists of a few players due to the requirement of technologies and costs of systems. FLIR provides several night vision camera products for night vision systems. Autoliv is one of the major suppliers of night vision systems to automotive manufacturers, such as BMW, while Denso Corporation develops these systems for Toyota cars and other companies. The companies are highly focused on increasing the market share with new developments. The major players are expected to have significant dominance in the automotive night vision system market particularly regarding the pricing strategies and market share.
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Leveraging government regulations that focus on reducing road accidents and improving vehicle safety, automotive night vision system market is anticipated to establish itself as a lucrative avenue of investment in forthcoming years. Automotive night vision can be described as a cluster of loosely-related technologies that have the capability to enhance driver’s situational awareness when the vehicle encounters reduced road visibility in low-light conditions.
Essentially, automotive night vision consoles extend drivers’ perception far beyond the limited reach of the headlights using infrared lights, thermographic cameras, heads up displays (HUDs) and other technologies. As they are capable of alerting drivers of potential road hazards significantly beforehand, they can help in preventing road accidents, promoting integration of the automotive night vision system in more automobile segments. The substantial deployment of such vehicle safety features is slated to augment automotive night vision system market share.
According to the reports of the National Highway Traffic Safety Administration, in 2016, nearly 37,461 fatalities had been observed due to road accidents across U.S. – a momentous rise of 5.6% than the previous year’s numbers. Moreover, the U.S. based insurance and financial service company, State Farm claimed that, between July 2017 and June 2018, animal collisions accounted for 1.33 million road accident cases.
Earlier, astronomical equipment prices prevented widescale penetration of night vision systems and relegated them to the luxury vehicle segment. However, increasing affordability of components such as infrared cameras and the prevalent trend of customers and regulatory authorities demanding more road safety are expected to foster industry growth in coming years.
The anticipated rise of autonomous vehicles is expected to emerge as a major proponent for automotive night vision system industry during the forecast timeframe. Autonomous driving systems rely upon an array of technologies including radar, LiDAR, cameras and image recognition to drive the vehicle with minimal human intervention.
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Some of the restraining factors in the adoption of night vision systems are high costs of these systems and technological drawbacks. Night vision systems can cost around USD 1,000 to 2,000 depending on the overall offering and technology used. These costs will restrict the adoption of these systems particularly in economy class vehicles affecting the growth of the automotive night vision system market.
Glimpse of Table of Content (ToC)
Chapter 5. Automotive Night Vision Market, By Display
5.1. Key trends in automotive night vision market, by display
5.2. Head up display
5.2.1. Market estimates and forecast, 2015 – 2025
5.3. Instrument cluster
5.3.1. Market estimates and forecast, 2015 – 2025
5.4. Navigation display
5.4.1. Market estimates and forecast, 2015 – 2025
Chapter 6. Automotive Night Vision System Market, By Component
6.1. Key trends in Automotive night vision Market, By component
6.2. Night vision camera
6.2.1. Market estimates and forecast, 2015 – 2025
6.3.1. Market estimates and forecast, 2015 – 2025
6.4. Controlling unit
6.4.1. Market estimates and forecast, 2015 – 2025
6.5.1. Market estimates and forecast, 2015 – 2025
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