Based on application, adaptive cruise control (ACC) system accounted for more than 30% of the automotive radar market share in 2015. Increasing demand for ACC attributed to its function of effective monitoring and maintaining safe distance between the vehicles that assist in reducing road fatalities.
Europe automotive radar Market will exhibit increased adoption with maximum contribution by Germany owing to presence of majority of vehicle manufacturers in the region.
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Growth in Asia pacific is led by countries such as India and China owing to increase in the manufacturing and sales of the vehicles in the region. China is expected to acquire about 45% share of the total Asia Pacific region.
Industry Growth drivers:
1 Consumer need for safety
2 Enhanced automobile safety ratings
3 Growing sales of luxury cars
North America automotive radar market is estimated to acquire substantial share owing to high adoption rate of advanced technology product and manufacturing facilities of established automobile companies in the region. Initiative taken by Federal Motor Carrier Safety Administration (FMCSA) to reduce occurrence of accidents of commercial motor vehicles is driving the demand for safety features in cars. It aims to facilitate, evaluate and test the on-board safety applications in co-ordination with the truck industry.
Blind spot detection (BSD) segment is expected to cross 15% CAGR during the forecast timeframe. BSD facilitate driver to detect any vehicle or obstacle which are not visible in rear view mirror.
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Increasing adoption of advanced driver assistance systems (ADAS) will favor the industry demand over the forecast timeline. Regulatory authorities are mandating automatic emergency braking (AEB) and anti-lock braking systems features as standard for all the vehicle segments. Introduction of autonomous and connected cars is increasing the requirement of sensors which will fuel the automotive radar market share.
Automotive Radar Market, By Application
- Adaptive Cruise Control (ACC)
- Blind Spot Detection (BSD)
- Lane Departure Warning System (LDWS)
- Parking Assistance (PA)
- Forward Collision Warning System (FCWS)
High cost of technology is restricting the adoption in small & medium d vehicles. Difficulty in data integration in semi-urban and rural areas is hindering the industry growth. Integrating advanced technology in cars increase the cost for both manufacturers and consumers. Small automotive industry is characterized by mass production. Consumer’s unwillingness to pay for increased cost due to addition of ADAS and other technologies is limiting the adoption rate.
Stringent regulations for driver safety in developing countries and increasing demand for electric vehicles provides growth opportunities to develop next generation cars. Increasing adoption of autonomous and connected car will boost the automotive radar market.
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Some of the players in the automotive radar market are ZF TRW automotive, Infineon, Texas instruments, Delphi automotive, Autoliv, Fujitsu, Hella and Valeo. To enhance effectiveness and manufacturing flexibility, the manufactures are establishing relationships with numerous semiconductor companies, test & assembly subcontractors. Frequent mergers & acquisitions and investing in next generation technology development are also among the prominent steps taken by the industry participants.