Behavior analytics market is anticipated to experience substantial growth owing to the increasing threat of insider attacks among organization across the globe. Over the past five years, a surge in the incidences of the insider attacks among organization has been witnessed. According to a report by IBM cyber security index, approximately 55% of the cyber-attacks occurred in U.S. are carried out by insider. This indicates the growing threat of insider attacks among organization. Besides insider attacks threat, technological advancement in behavior analytics solution such as integration of advanced analytics and machine learning algorithms, and scarcity of the security professionals in the organization are also estimated to be major factors that are contributing towards the growth of behavior analytics market.
North America is the dominating region in the global behavior analytics market owing to the presence of some of the major players such as Splunk and IBM. Moreover, high internet penetration rate and increase in number of mobile phone and application users in the region are also estimated to contribute significantly towards the growth of the industry. In addition, growing adoption of the analytics solution in the healthcare organizations in U.S. will push the market towards positive growth.
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Major vendors of the Behavior analytics market are Splunk., IBM, Balabit, Bay Dynamics, Bottomline Technology, Cynet Security, E8 Securtiy, Exabeam, Fortscale, Gurucul, McAfee, and Interset. The industry is characterized by presence of standalone solution providers, behavior analytics as a feature provider, cloud provider, and service provider.
The Israel-based behavior analytics market player, Fortscale Security Ltd., has recently raised close to USD 7 million in its most recent funding round, primarily led by the Valor Capital Group and Evolution Equity Partners, and supported by Swarth, UST Global, Intel Capital, CME ventures, and Blumberg Capital. The totally accumulated capital of around USD 23 million apparently would help Fortscale further scale up its behavioral analytics platform. In an era swamped by security breaches and data threats, tech companies have been vying with one another to bring about a plethora of products that would help unveil the reason behind security threats, even as the danger lurks large in the current times. Behavioral analytics, an inherent vertical of business analytics, focuses on recording new insights on anomalous behavior to detect insider threats. Fortscale’s current funding round incidentally bears acquiescence to the release of the company’s most recent product offering – Presidio™, an embedded UEBA (user and entity behavior analytics) engine that is among the first to debut in behavior analytics market.
Fortscale’s Presidio has been predicted to send behavior analytics industry players in a tizzy, as its embedded approach is slated to deliver a rather streamlined, integrated threat detection model – much more precisely that the conventional UEBA approach requiring an external system would have delivered. The product would be setting the proverbial example for tech behemoths partaking in behavior analytics market share, state experts in correspondence with the matter, given that Presidio is embedded within the security infrastructure of the firm itself, which would offer consumers the exclusive benefits of analytical insights without having to resort to another product in existence.
Amidst the backdrop of a scenario plagued by cyberattacks, data breaches, and insider threats, triggered by the adoption of big data platforms, the adoption of tools such as behavior analytics is on a considerable rise, especially among high-end domains such as the IT & telecom, defense, retail, government, and BFSI sectors, which has lucratively impelled behavior analytics market outlook. The banking business, in particular, has been under tremendous strain in recent years, and forms an intrinsic part of the end-user landscape of behavior analytics industry. Owing to significantly surging risk percentage of cybersecurity, banks and numerous other financial institutions are rather vulnerable to cyberattacks and data exposure, given that these organizations store rather confidential information in mammoth amounts. Considering the rising number of financial losses, it has been observed that the banking community has been rather proactive in adopting analytical platforms – a move that will continue to stimulate behavior analytics market size. Companies partaking in behavior analytics industry share have been going the whole hog to exploit the massive potential of this sector that has been on a roll lately, driving the demand for analytical solutions.
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Glimpse of Table of Content (ToC)
Chapter 3. Behavior Analytics Market Insights
3.1. Industry segmentation
3.2. Industry landscape
3.3. Industry ecosystem analysis
3.3.1. Vendor matrix
3.4. Technology landscape
3.4.1. Data source & integration
3.4.2. Data analytics
3.4.3. Data presentation and visualizations
3.4.4. Source system & applications incorporated
3.4.5. Service delivery methods
3.5. Regulatory landscape
3.6. Industry impact forces
3.6.1. Growth drivers
22.214.171.124. Integration of advanced analytics and machine learning algorithms into behavior analytics in the U.S.
126.96.36.199. Rising investment in security solution in the U.S.
188.8.131.52. Growing risk of insider attacks in Europe
184.108.40.206. Lack of trained security professionals drive behavior analytics demand in Asia Pacific
220.127.116.11. Growing number of smartphone users in Asia Pacific
3.6.2. Industry pitfalls & challenges
18.104.22.168. Lack of awareness about advanced cyber attacks
3.7. Growth potential analysis
3.8. Porter’s analysis
3.9. PESTEL analysis
3.10. Competitive landscape, 2016
3.10.1. Strategy dashboard
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