Content marketing software Market applications that manage, create, and optimize content are attracting a lot of traction. Majority of the vendors are exclusive to certain categories such as Digital Asset Management (DAM), Email, Content Management System (CMS), Marketing Automation, and Social Media Management Software (SMMS). The Digital Asset Management platform offers a central repository for organizing, storing, and retrieving rich media files that link to other enterprise solutions to ensure consistent customer experience. Marketing automation tools connect the data across multiple omnichannel campaigns to reveal trends and provide actionable insights identify and fix customer struggles.
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Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
- Kentico Software
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The players in the Content Marketing Software Market landscape are moving toward converged media. The enterprises are developing competences to make their own content more flexible so that it can be used, optimized, and deployed across shared (social media platform) & paid (advertising platform) channels.
The content marketing landscape is highly bifurcated. Majority of the players operating in the market are small and are offering a freemium model. The market is dominated by few major players such as salesforce.com and Oracle. These giants offer a one-stop shopping experience to their customers and have branded themselves as marketing clouds.
The North America region holds a major share of the content marketing software market due to the widespread adoption of various smart devices such as tablets, laptops, and smartphones. In addition, the presence of prominent content marketing companies, such as Adobe, Salesforce, and Oracle, has also propelled the market growth. The Asia Pacific region is anticipated to grow at a rapid pace over the projected time frame. The increasing internet penetration and extensive adoption of social media platforms have also nurtured the market growth. The increasing proliferation of the e-commerce platforms in countries including India and China has driven the companies to adopt content software tools to enhance customer experience. Moreover, the growing number of the online banking industry is also driving the growth of the market.
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Some of the known vendors in the Content Marketing Software Market are Adobe, Ahalogy, BloomReach, Brandle, BrightInfo, Contently, Curata, DivvyHQ, Ebyline, Expion, Flite, idio, InboundWriter, inPowered, Kapost, Kentico Software, Kontera, Linqia, Livefyre, LookBookHQ, Mass Relevance, MovableMedia, NewsCred, nRelate, OneSpot X, Oracle, Outbrain, Percussion Software, Pixlee, Rallyverse, ReadyPulse, PaperShare, Percolate, RebelMouse, Repost, SimpleReach, Skyword, SnapApp, SocialFlow, salesforce.com, Scoop.it, Scripted. SocialWhirled, Springpad, SqueezeCMM, Stipple, Storify, Trapit, TripleLift, Studio One, TapInfluence, Thismoment, and Visually.