A brief overview of the Barcode Printers Market: Europe to emerge as a potential regional contender by 2024

Barcode Printers Market has been witnessing rapid expansion owing to the cutting-edge products being unveiled by prominent industry players and their consistent adoption of strategic growth tactics. Citing an instance of the latest product innovation, Printronix Auto ID Inc., one of the global leaders partaking in industrial barcode printing industry, has launched a high-performance thermal barcode printer, the T6000. Equipped with advanced features such as an enhanced print speed of 14 inches per second, an interactive screen which lowers downtime, postscript and pdf support for complex labelling requirements, and improved RFID capabilities, this product is indeed revolutionary.

The increasing demand for barcode wristbands in the healthcare sector for patient identification is anticipated to have a positive impact on the barcode printers market growth. Hospitals across the globe are mandating policies, which require the patients to wear a barcode identification band during their stay in the hospital. Barcode bands allow hospital staffs to provide speedy and accurate data entry, reducing the medical errors. It helps in enhancing the efficiency as compared to the physical entry of data.

The global ongoing trade developments are anticipated to drive the barcode printers market growth over the forecast timeline. The growth can be attributed to the increasing number of shipments exported or imported, labeled & coded with barcodes for recording and storing the data associated with the goods and products. The barcode technology is being increasingly utilized in the retail sector where it has become a standard for labeling and storing the product’s data, allowing the staff to offer smooth services to the customers. The growth in the retail industry can be accredited to the rising disposable incomes, providing a boost to the e-commerce sector, positively driving the barcode printers market growth.

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Mobile barcode printers market is expected to witness a significant growth at over 9% CAGR over the forecast timeline. It can be attributed to the ease-of-usage offered by these printers in several field-based applications. The mobile barcode printers are gaining popularity across retail & warehousing applications to issue authentic invoices, printing e-citation & mobile receipts regardless of the time and place. They are ideal solutions for printing-on-the-go, creating high-quality receipts & labels in any environment, outdoors, or indoors.

The barcode printers market is highly competitive, witnessing intense competition among the players. Furthermore, the industry is slightly dynamic in nature characterized by innovations and advancements in the product portfolio. Players are making huge investments and spending a significant share of the revenue on the research & development. Prices of products as well as the manufacturing costs are predicted to decline owing to the maturity of products & technologies.

Speaking of the regional expansion outlook, Europe barcode printers market is likely to garner appreciable return in the coming years. This growth can be primarily attributed to the rising deployment of these products to improve customer experience and visibility. The ability of these systems to enhance efficiency and lower costs incurred through errors in shipping, packing, and manual input enables companies to achieve high Return on Investment (ROI), thereby impelling the regional barcode printers industry share.

As the adoption of lucrative growth tactics among market participants surges in the years ahead, barcode printers industry trends are likely to undergo a major transformation. Having been pegged at a valuation of 3 million units in terms of shipments in 2017, barcode printers market has been forecast to register a CAGR of 5% over 2018-2024.