Consumer Electronics Market growth fueled by technological advancements in devices including smartphones, earphones & headphones, speakers and household appliance. The growth is also characterized by the improving purchasing power of individuals across emerging economies coupled with the growing penetration of energy-efficient appliances. The rapid proliferation of wireless technologies such as Wi-Fi, NFC, and Bluetooth, provides ample growth opportunities to the industry. The focus on customer convenience and the enhancement of the user experience are encouraging the vendors to introduce latest features and technologies in the devices.
The demand for air conditioners in the major household appliances segment is anticipated to rise over the forecast timeline. Increasing income levels and rising temperatures of the middle-class population in countries such as China and India further contribute to the segment growth. Rising penetration of air conditioners can also be credited to the declining price of such appliances. In the U.S., energy consumption by air conditioners almost doubled owing to the changing climatic conditions as well as increasing size of homes. The kitchen appliances, such as ovens, and cookers, are expected to witness a high demand owing to the rising adoption of technologically-advanced products coupled with changing lifestyles in urban areas contributing towards the overall consumer electronics market.
The professional consumer electronics market segment is projected to exhibit a higher growth during the forecast timeframe as compared to the personal segment. The growth of the media and entertainment industry, mainly in Latin America and the Asia Pacific region, is aiding in the growth of the industry as there is a higher demand for professional audio and visual equipment from consumers and media and entertainment players. An increasing number of government agencies are focusing on the development of audio electronic systems such as noise cancelling headsets.
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Asia Pacific is touted to be one of the largest markets for consumer electronics, driven by the extensive changes in macroeconomics, such as the expanding middle class population, rising disposable incomes, changing demographic patterns, and rapid urbanization trends. The substantial surge in household incomes has had a direct relationship with the spending on electronics items, in turn stimulating the sales of consumer electronics products including the likes of tablets, smartphones, home appliances, and other wearable electronics. As per reliable statistics, by 2020, Asia Pacific is expected to witness 903 million TV households, an upsurge of 100 million than that recorded in 2014.
Speaking of the competitive trends in consumer electronics market space, the industry is dynamically charged with participation of globally preeminent magnates such as Apple Inc., Samsung Electronics, Sony Corporation, Nikon, Bose, GoPro, and Sennheiser. Amidst a backdrop where technological advancements are being referred to as the top most success quotient underlining the sales of these products, these players are vigorously expanding their product pallets in sync with the latest smart trends.
The industry is further anticipated to witness an interesting change of events with the integration of AI and IOT in the product spectrum. What remains to be seen is how these ‘smart’ interventions would mold the competitive hierarchy of consumer electronics market in the coming years. All in all, in terms of remuneration, global consumer electronics market is estimated to surpass USD 1500 billion by 2024.