Cosmetic Dentistry Market size is projected to experience significant growth from 2019 to 2025.
Growing adoption of minimally invasive aesthetic dental procedures will stimulate global cosmetic dentistry business growth over the coming years. Non-invasive cosmetic procedures majorly focus on the principle to preserve natural healthy tooth structure by allowing the dentist to implement the minimum amount of dentistry needed. The technological advancements and minimal invasive nature of cosmetic dentistry has escalated its adoption rate over the years leading to business growth.
The cosmetic dentistry industry is anticipated to witness lucrative growth over the projected period owing to the growing emphasis on technological innovations. Introduction of several new products including dental lasers, dental implants, and dental equipment is estimated to further drive the market growth. Thus, growing focus on new product launch by the major industry players will act as a growth impelling factor for industry growth.
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High out-of-pocket expenditure is one of the major restraining factors for the growth of cosmetic dentistry market. In the low-middle income countries, expensive cost of dental imaging techniques will act as a barrier for market growth. Furthermore, the cosmetic procedure is used to improve aesthetics thus, government agencies do not provide favorable reimbursement policies thereby, limiting the growth of cosmetic dentistry market.
Dental systems and equipment segment will show momentous growth due to its wide-ranging applications in various dental procedures. Growing inclination of people towards improving their physical appearance will augment the use of orthodontic appliances over the coming years. Moreover, advancements in dental systems such as availability of computer-aided designing and computer-aided manufacturing (CAD/CAM) systems that extensively uses 3-dimensional technology to improve the accuracy of aesthetic procedures will positively impact the industry growth.
Hospitals segment will show momentous growth during the forecast period. Hospitals are recognized as the best center for cosmetic dentistry due to its well-developed infrastructure and availability of high-end dental equipment in these facilities. Rising trends of minimally invasive cosmetic procedures coupled with growing number of hospitals in developed as well as developing countries will render positive effect on the segmental growth.
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Germany cosmetic dentistry market is estimated to foresee a lucrative growth over the anlaysis period owing to the technological advancements and growing number of individuals opting for cosmetic dental procedures in the country. Availability of highly qualified dental practitioners for aesthetic dentistry, further enhances the market growth in the country. A study conducted by the “Institute of German Dentists” reported that the German health care system delivers top dental care in comparison to other six European countries. The above-mentioned factors will drive Germany cosmetic dentistry industry growth.
Rising disposable income in developing countries including India is estimated to witness substantial growth for the cosmetic dentistry industry over the forecast period. As a result of massive population, the number of individuals undertaking cosmetic dental procedures is much higher in this country. Moreover, improving healthcare infrastructure and increasing dental tourism due to the wide range of dental procedures will augment India cosmetic dentistry market growth during the estimation period.
Few of the key companies operating in the cosmetic dentistry market include 3M, Danaher, Dentsply Sirona, Institut Straumann AG, and Zimmer Biomet among other players. These industry players focus on various strategic initiatives such as mergers & acquisitions, new product launch, collaborations, and partnerships, to capture high market share as well as expand company’s customer base. For instance, in March 2018, Dentsply Sirona acquired OraMetrix, a leading industry provider of innovative 3-D technology solutions developed to improve the quality and efficiency of orthodontic care. The strategy expanded the company’s cosmetic dentistry product portfolio.
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