The OTN equipment industry in North America is dominating the market due to the rise in the internet penetration by 11.34% in 2017 as compared to 2016. The internet is being used for multiple purposes such as business processes, online gaming, social media, online chatting, video chatting, and online shopping. After the U.S. and Canada, the Asia Pacific region is growing faster as Japan, India, and China are the major developing markets due to the adoption of technological advancements in telecommunication and IT sectors compared to other geographic regions. For instance, in July 2017, India’s BSNL (Bharat Sanchar Nigam Limited) announced that by December 2018, it will launch 100G Next Generation OTN across 100 cities for ultra-fast broadband.
Optical Transport Network (OTN) Equipment Market size is exhibiting a significant growth due to the increasing adoption of smart-phones, tablets, laptops, notepads, and mobile data cards. According to the World Bank open data, the internet penetration in 2017 is around 47% as compared to 44% in the year 2016 globally. Furthermore, the smartphone penetration has increased from 39% in 2016 to 44% in 2017. The increase in mobile data traffic, high adoption of communication devices, availability of high-speed data connectivity, and the demand for the growing capacity of the internet will also foster the market growth. However, high initial deployment cost is a major restraint in the growth of the market.
Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
- Cisco Systems
- Huawei Technologies
- ECI TELECOM
- BTI Systems
- NEC Technologies
- ADVA Optical Networking
OTN is a combination of Optical Network Elements (ONE) connected with the optical fiber links that enable transportation, multiplexing, management, supervision, switching, and survivability of the optical channels. There are several types of OTN equipment that are deployed based on the standards: Regenerators, Optical Cross Connect (OXCs), optical transport network terminal equipment, and optical add/ drop multiplexer (OADMs). ODAMs are used in the formation of telecommunication networking using optical fibers for wavelength division multiplexing systems. OXCs are used for switching of high-speed signals in the optical fiber network system. However, regenerators are used for the scaling of all system networks by managing the signal traffic in the path.
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OTN offers numerous benefits such as flexibility of the network, cost-effectiveness, better monitoring and management, transparent client signal, minimal latency, robust management, better scalability, highly secured services with improved reliability. As a result, its adoption by the telecommunication providers will rise exponentially, paving way for healthy growth rates in the OTN equipment market. Furthermore, unpredictable traffic patterns and stringent demand for bandwidth and data transmission performance are the major forces that are developing myriad opportunities for the market growth.
The next-generation OTN is growing substantially with development in the technology. It provides better capability and support for data signals and mapping of the data signals. Flexible grid ROADMs (Reconfigurable Optical Add-Drop Multiplexer) and Converged OTN are the variants of next-generation OTN, which include flexible grid and multi-layer switching functions. For instance, if a company wants to deliver the service faster, the implementation of next-generation will be useful to increase the service velocity and provide quality service to the end user.
The key players in the OTN market space are Fujitsu, Ciena, Cisco Systems, Huawei Technologies, Infinera, Nokia (Alcatel-Lucent), Coriant, ADTRAN, ECI TELECOM, BTI Systems (Juniper Networks), Ericsson, NEC Technologies, ADVA Optical Networking, and ZTE. Product development and innovation are the common strategies followed by market players to cater to the growing demand for high-speed data and the accurate signal transmission among the customers. For instance, in March 2018, Fujitsu introduced its new products in the next-generation OTN & 5G series, 1FINITY T500 & T600, that consist of variable bandwidth transport blades. Similarly, in 2016, Cisco launched its optical transport portfolio at optical fiber communications conference to cater to the growing demand of the market.