Software segment in the digital signage media player market is expected to witness significant growth over the years. This is attributed to the increasing demand for such solutions providing improvised interaction while enhancing the customer engagement and brand visibility. Rising utilization of these solutions for streaming different type of content meant for certain set of customers as well as for promotional and marketing activities will drive the industry demand.
Rising spending on media player devices to display promotional and advertising content across various applications such as entertainment, retail and corporate is anticipated to catapult the North America digital signage media player market growth. Low price of the devices coupled with the easily usable characteristics provided by these devices is further contributing to the industry demand. Availability of advanced infrastructure followed by increasing investments on signage systems is expected to drive the regional digital signage media player industry.
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Having ideally evolved in the era of digitalization, digital signage media player market has been depicting a remarkable growth across numerous geographies, pertaining to the technology’s ability to communicate with consumers directly. Of late, it has been ranked as one of the most trending technologies among several marketing players for branding, as it provides a hassle-free and smooth operating process. The increasing preference for IT based solutions for enhanced visibility and integrated technology across various industrial sectors is also slated to boost digital signage media player industry trends. It is also rather overt that the growing acceptance of smartphones services will have a remarkable impact on digital signage media player market size, owing to the rising number of investments in the development of mobile integrated digital signage systems.
In addition, it also reduces the cost associated with third party advertisements of educational institutes by eliminating publications in local newspapers. Undoubtedly, the popularity of these systems across the educational sector has been on a rapid increase lately, which has been subsequently fueling digital signage media player industry size. In addition to the cost-saving benefits, digital signage is also known to improve the learning experience of students with visual simulation. It is even being deployed to display urgent messages, evacuation notices, and alert notifications. Its ability to switch instantaneously between emergency and regular content is indeed one of the principal driving factors of digital signage media player market from the education sector.
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Companies operating in the industry include IAdea, Brightsign LLC, Clearone, AOpen Inc., Barco, Stratacache, Onelan, Scala, Hewlett Packard Company, Advantech Co. Ltd, Visix Inc., Broadsign and NEC Display Solutions Ltd. The digital signage media player market is fragmented in nature and characterized by high level of competition among the regional and international players.
Some Point from Table of Contents:
Chapter 4. Digital Signage Media Player Market, By Component
4.1. Global digital signage media player market share by component, 2016 & 2024
4.2.1. Market estimates and forecast, 2013 – 2024
4.2.2. Market estimates and forecast, by region, 2013 – 2024
4.3.1. Market estimates and forecast, 2013 – 2024
4.3.2. Market estimates and forecast, by region, 2013 – 2024
Chapter 5. Digital Signage Media Player Market, By Product
5.1. Global digital signage media player market share by product, 2016 & 2024
5.2.1. Market estimates and forecast, 2013 – 2024
5.2.2. Market estimates and forecast, by region, 2013 – 2024
5.2.3. Market estimates and forecast, by application, 2013 – 2024
5.3. Advanced level
5.3.1. Market estimates and forecast, 2013 – 2024
5.3.2. Market estimates and forecast, by region, 2013 – 2024
5.3.3. Market estimates and forecast, by application, 2013 – 2024
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