E-Learning Market Is Anticipated to Witness Considerable Growth Till 2024, North America To Be A Major Revenue Pocket

North America, being one of the mature regions pertaining to the e-learning market penetration, is expected to be one of the most remunerative grounds for the global industry landscape over the coming years. Escalating adoption of m-learning and e-learning tools, which are becoming a preferred and viable choice for the corporate training programs, is one of the major factors driving the regional trends. Moreover, having an upper hand with regards to technological innovations, the region will further procure a major chunk of the global e-learning market share. As a matter of fact, North America, aided by the escalating product adoption by numerous organizations that intend to provide effective training to employees for high productivity, captured an appreciable 40% of the e-learning market share in 2018.

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However, taking into consideration the future scope, where niche markets will witness a strong growth potential, Asia Pacific is deemed to be another significant region to exhibit a high demand for e-learning models. Industry analysts speculate that the widespread governmental initiatives to boost literacy and educational programs especially in the rural areas have rapidly escalated e-Learning market size in the region. An example supporting this fact is the initiative taken by HRD Ministry of Government of India with regards to launching NPTEL program as an e-learning approach to pursue courses in science, engineering, and humanities. Furthermore, increasing popularity of mobile technology in the region has further provided a major push to Asia Pacific e-learning industry size.

The increasing popularity of social media platforms among people is providing a great opportunity to players in the e-learning market to offer their offerings through these mediums. The online course providers are engaged in collaborating with these social platforms for delivering their content or information about the course through closed or open groups, web pages, blogs or community. For instance, LinkedIn, a social network platform proved to be extremely useful for online learning. The platform consists of several groups and discussions in different languages, where educators, instructors, and influencers share their problems, views, and development tips. Moreover, the players also utilize these social networking platforms to advertise their service offerings, thereby providing an impetus to e-learning market growth.

The e-learning market consists of a large number of service providers that are offering different types of services to the customers. With technological advancements and innovations in the industry, these providers are expanding their service offerings that use these advanced solutions. Several players are offering mobile-based and gamified services, which help the learner to be updated through an interactive medium. These providers are competing based on the diversification in their offerings. For instance, Netsmartz provides different types of services to its customers that include mobile e-learning solutions, gamified e-learning, animation & simulation, consultancy, and course builders, among others. These companies are partnering with large corporations and universities to offer their innovative services around the world, accelerating e-learning market growth.

Key players operating in the e-learning market include Cornerstone, Adobe Systems, Inc., Citrix Education, Aptara, Inc., Microsoft Corporation, Meridian Knowledge Solutions, NetDimensions., Oracle Corporation, SAP SE, Cisco Systems, Inc., Apollo Education Group, Learning Pool, Allen Interactions, Inc. and CERTPOINT Systems, Inc., among others. These players are expanding their global presence and are offering smart technologies to different application segments to cater the widespread demand for advanced learning systems.

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Glimpse of Table of Content (ToC)

Chapter 3. E-Learning Industry Insights

3.1. Industry segmentation

3.2. Industry landscape, 2015 – 2025

3.3. Industry ecosystem analysis

3.3.1. Evolution of e-learning

3.3.2. Vendor matrix

3.3.3. End-use landscape

3.4. Technology & innovation landscape

3.4.1. AR & VR technology

3.4.2. Artificial Intelligence (AI) and machine learning

3.4.3. Online e-learning

3.4.3.1. Customer buying behavior

3.4.3.2. Materials available online

3.4.3.2.1. Open Educational Resources (OER)

3.4.3.2.2. Mobile learning and gamification

3.4.3.2.3. Massive Open Online Course (MOOC)

3.4.3.2.4. Cloud vs on-premise LMS

3.5. Regulatory landscape

3.5.1. North America

3.5.2. Europe

3.5.3. Asia Pacific

3.5.4. Latin America

3.5.5. MEA

3.6. Industry impact forces

3.6.1. Growth drivers

3.6.1.1. North America & Europe

3.6.1.1.1. Increasing demand from healthcare sector

3.6.1.1.2. Rise in content digitization

3.6.1.1.3. LMS switching to cloud-based systems

3.6.1.2. Asia Pacific & Latin America

3.6.1.2.1. Growth in higher education sectors

3.6.1.2.2. Corporates upgrading their training programs

3.6.1.2.3. Growing demand for online English courses

3.6.1.3. Middle East & Africa (MEA)

3.6.1.3.1. Rise in government programs and initiatives

3.6.1.3.2. Rising penetration of internet and mobile learning

3.6.2. Industry pitfalls & challenges

3.6.2.1. Lack of peer to peer interaction

3.6.2.2. Slow internet connection and poor network

3.6.2.3. Adaptability Issues

3.7. Growth potential analysis

3.8. Porter’s analysis

3.8.1. Supplier power

3.8.2. Buyer power

3.8.3. Threat of new entrants

3.8.4. Threat of substitutes

3.8.5. Internal rivalry

3.9. Competitive landscape, 2018

3.9.1. Strategic dashboard

3.10. PESTEL analysis 

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