Endpoint Security Market to Witness Remarkable Gains till 2024, North America to Emerge as a Potential Regional Contender

Endpoint Security Market growth is attributed to the rise in the incidents of massive cyber-attacks on government and private IT networks around the world, potentially threatening national security and the privacy of critical public information. Due to frequent cyber-attacks, such as Shadow Brokers, WannaCry, and Petya, government and private organizations are increasingly deploying security solutions to protect their IT infrastructure. Also, with the growing popularity of the BYOD among enterprises around the world, the need to secure different types of mobile devices used in enterprise networks is leading to the rapid deployment of antivirus/antimalware solutions by organizations worldwide.

Global Endpoint security market is projected to surpass USD 7.5 billion by 2024. A Network endpoint is a device where communications originate and where they are received. Endpoint security refers to the framework for securing various endpoints on a network that are typically addressed as end-user devices and include mobile devices, laptops, desktop PCs along with hardware such as servers in data centers. Endpoints are considered to be the weakest links in network security; hence, securing them plays a critical role in effectively strengthening the overall network.

Some of the key features of typical endpoint protection solutions include vulnerability assessment, memory protection, application control and application sandboxing, file and full-disk encryption, endpoint Data Loss Prevention (DLP), and behavioral monitoring of application codes. These features are typically managed centrally and ideally integrated by shared policies. Endpoint security systems detect known vulnerabilities in the endpoints typically in common applications such as email clients, web browsers, and operating systems.

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With consistently increasing stealthy, targeted, financially-motivated attacks aimed at exploiting vulnerabilities in endpoint devices, enterprises have become highly aware about employing a multilayered, seamless approach for endpoint protection. Signature-based antivirus and anti-spyware protection measures, which are traditionally used by enterprises are not sufficient to deal with constantly evolving cyber-threats today. Hence, the demand for advanced endpoint security solutions is consistently increasing among enterprise and government organizations.

The growing popularity of the BYOD trend in organizations around the world is also majorly contributing to the increased threat to enterprise networks for endpoint attacks. Tablets and smartphones have different capabilities, management interfaces, and operating systems. Hence, enabling centralized and consolidated network visibility is of utmost importance in BYOD environments.

The competition in the endpoint security market is primarily characterized by constant product innovation initiatives by companies to strengthen the endpoint protection against rapidly evolving types of malware. As thousands of new pieces of malware are created by attackers each day, the companies providing antivirus/antimalware solutions constantly update their detection tools with the latest security patches.

North America dominated the endpoint protection market in 2016 and is projected to maintain the dominance throughout the forecast period, primarily due to large-scale deployment of malware protection solutions for strengthening network security of government and corporate IT networks. In February 2018, the U.S. Director of National Intelligence revealed that the United States? cybersecurity in both the public and private sectors is at a continual risk and the country should expect cyber attacks from various state and non-state actors. Such consistent cyber threats are leading to increased deployment of endpoint protection solutions across the country.

Asia Pacific endpoint protection market is projected to exhibit the fastest growth between 2017 and 2024. With the major focus on the digitization of economy in emerging countries including India and exploding penetration of smartphones and tablets and improving internet connectivity, the risk of malware attacks is being increasingly recognized in the region. Consequently, the adoption of endpoint security solutions in the region is expected to accelerate swiftly during the forecast timeline.