Enterprise Application Market in Customer relationship management (CRM) is Likely to Account for Over 25% of the Industry Share By 2024

Customer relationship management (CRM) is projected to dominate the enterprise application market with a 25% market share. It is attributed to the rising consumer awareness regarding customer engagement. ERP segment is anticipated to witness an exponential growth and grow at above 8% CAGR in the forecast time span. This growth is attributed to the rising need for real-time flow of information and need for back office automation. Content management system (CMS) is expected to grow at a CAGR of 13.5% and account for USD 8.5 billion during the forecast time frame owing to increasing demand for content management for websites.

Cloud enterprise application is an emerging trend that is likely to gain prominence in the industry in coming years owing to increased accessibility and low technology infrastructure costs. Moreover, enhanced internet infrastructure is projected to propel the adoption of cloud-based solutions. Rising competition among various industries such as retail and manufacturing coupled with increased focus toward expenditure optimization is anticipated to induce immense potential to the enterprise application market.

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The advent of smartphones and shifting preference toward remote access is expected to surge VAS and data usage that results in increased enterprise application market demand. Moreover, availability of cost-effective and multi-functional products will have a positive impact on the revenue growth. Shifting preference of consumers toward multimedia devices along with the growing number of mobile devices will open growth opportunities for the enterprise application market.

Healthcare is expected to grow at 8.5% CAGR during the forecast time frame. This growth can be attributed to the increasing need for data transparency. Enterprise application solutions for healthcare handle digitized data from various sources. Moreover, software vendors that include Oracle, SAP, Infor, and few others provide the solutions that enhance cost-efficiency, patient safety, and the overall performance.

Global enterprise application market worth USD 150 billion in 2015, is forecast to register a CAGR of 7.6% over the period of 2016-2024. The North America market size is estimated to account for 30% of the overall revenue by 2024, driven by modern organizational structure and customer-centric approach of the companies across this region. The Asia Pacific market is anticipated to record a CAGR of 9.5% over the coming eight years, hitting USD 75 billion by 2024.  Technological advancements coupled with cloud-based solution demand by SMBs is likely to drive the regional demand.

Novel IT developments like Big Data and Internet of things will bring immense growth opportunities for the enterprise application market players. The participants will spend largely on R&D to develop innovative products and solutions in order to meet growing technological needs and most importantly to sustain competition. Startups and small scale industries will also share decent business space over the coming timeframe. Key market participants are IBM, Oracle, Microsoft, SAP, Epicor Software, IFS, Infor, Hewlett-Packard, and QAD.

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