The fitness equipment market, a pivotal sub-sphere of the global fitness sector – has been strongly reinforcing its stance in its parent industry ever since the advent of fitness gyms. Valued at $10 billion in 2017, fitness equipment market has been showcasing an exponential rate of growth primarily on account of the fact that the lifestyle of a modern-day human is increasingly becoming more and more sedentary. The prevalence of this lifestyle coupled with the modern-day conveniences, where cheaply-priced fast-food is readily made available at the touch of a button, creates an extremely flourishing environment for cases of obesity as well as chronic diseases. This trend further propagates the inherent need to exercise and pursue fitness, augmenting fitness equipment industry trends.
The rising adoption of smartphones & connected devices that manage the customers’ exercising patterns and daily performance drives the industry growth. Moreover, the advancements of health clubs that deploy smart performance tracking machinery and huge discount packages attract more customer subscriptions resulting in the industry development. Several governmental policies in countries including the U.S., India, and others to support the expansion of healthcare facilities and fitness infrastructures that include loans with low interest rates are creating fitness equipment market growth opportunities.
Cardiovascular machines in the fitness equipment market are anticipated to grow at a fast pace due to an increasing emphasis on weight reduction and body maintenance among the young population. Additionally, innovations in treadmills and exercising bikes including technologies, such as Bluetooth and Wi-Fi, for efficient performance tracking are further increasing their demand. These machines are increasingly being deployed in personalized and hotel gyms owing to the increased consumer spending capabilities on luxury products. The benefits provided by this equipment in the consumers’ weight management program accelerates its demand in the market.
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Home fitness equipment market is predicted to witness developments over the forecast timespan due to the increasing deployment of these machines in residential settings. A transition in the living standard of consumers and increased spending on maintaining a healthy lifestyle support the inclination toward using fitness machinery. Furthermore, public and societal gyms in modern housing societies and government infrastructures accelerate the product demand. Additionally, the trend of hiring personal fitness trainers who offer customized training services create opportunities for home segment expansion. Commonly used machines in the residential settings are treadmills, elliptical machines, kettlebells, and weights that aid easy exercising and provide high outputs to consumers.
The APAC fitness equipment market is expected to grow at an impressively rapid rate in the ensuing years, that can be aptly credited to the developments in the regional fitness and healthcare industries. This is specifically true of China and India – two massive markets that are likely to depict an extremely lucrative growth potential. According to a 2018 report by the International Health Racquet and Sports club Association (IHRSA), approximately 22 million individuals attracted in by around 14 markets signed up to a health club in 2017. However, considering the fact that a majority of the world’s population resides in this region, the number exclusively spells out opportunity for health clubs and fitness gym chains to capitalize on the considerably untapped potential of the region.
The U.S. fitness equipment market is also expected to grow considerably over 2018-2024. In fact, according to a 2017 estimate, the U.S dominated the overall industry with an astounding market share of about 35%. As per a report by the United States Department of Labor, between 2008 and 2015 weight lifting and use of cardiovascular equipment – two verticals that extensively utilize fitness equipment – were among the top two activities that individuals within the age bracket of 15 years and above participated in as a part of their fitness and sports related activities.
The key players in the market include HOIST Fitness Systems, Johnson Health Tech, Amer Sports, Fitness EM, Brunswick Corporation, True Fitness, and Technogym S.p.A. These companies adopt new product development & innovation strategies that include connected and IoT-based machines.