What are the Growth Drivers of Automation Testing Market?

Automation Testing Market demand is driven by increasing digitalization across companies is among the major factors augmenting. As companies are moving from the traditional business models to digital channels, the need to authenticate integrity and authorize their business processes also arises. To address this challenge, organizations are looking for more dynamic ways to test their processes and systems. Moreover, as the competition among market players is increasing and the information is freely available for the users, customers are becoming more empowered. They can choose from a wide array of options. This encourages companies to deploy advanced testing tools to increase the response time and provide a better experience to their customers.

Automation Testing Market is categorized on the basis of technology into AI, IoT, and DevOps. AI is estimated to account for a major share in the automation testing industry. Increasing investments in AI and the rapid deployment of AI-powered solutions among enterprises act as the major drivers of the AI market. DevOps are estimated to grow significantly over the forecast period. The rapid adoption of DevOps among enterprises due to its capabilities of modifying the QA process is driving the market.

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The Top Key Players operating in the automation testing market include IBM, CA Technologies, Micro Focus, Capgemini, Microsoft, Tricentis, Smartbear, Parasoft, Cignitil Technologies, Ranorex, Cognizant, Hexaware, Accenture, Capgemini, and Infosys. These players are leveraging on partnership activities to expand their customer base and gain an edge over competitors. For instance, in 2017, Microsoft signed an agreement with the Parasoft to develop new testing solutions for APIs and virtualization services.

Automation Testing Market is predicted to grow exponentially in the coming years driven by increasing automation within industry verticals. Organizations are swiftly automating their business processes to reduce the OPEX & CAPEX and increase operational efficiency. The integration of advanced technologies, such as AI, IoT, and DevOps, into industrial processes, also promotes enterprises to opt for automation. Moreover, automation of the business process also helps enterprises to enhance their ROI and shorten the product lifecycle.

North America leads the global automation testing market due to its well-established economy and highly developed technology infrastructure. Increasing digitalization among industries in the region and government initiatives supporting digitalization is propelling market growth. Asia Pacific, on the other hand, is estimated to become the most lucrative market for automation testing over the forecast period. Increasing investments by enterprises in mobile development and agile methodology are propelling market growth. Moreover, the increasing automation in the region is also augmenting the demand for automation testing.

Technology disruption is developing myriad opportunities for the automation testing market. The increasing demand for agile testing is augmenting the market demand. Organizations started to focus more on Quality Assurance (QA), which can be achieved by the adoption of agile solutions. However, companies are still reluctant about adopting automation testing solutions due to the unavailability & high cost of automation testing tools. Furthermore, the lack of skilled professionals is also hindering the adoption of automation testing solutions.

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