The DIY home improvement market trend is picking-up steam across a number of developed & developing nations over the past years, primarily on account of the easily accessible home improvement tutorials on online platforms such as YouTube and the readily available home improvement products on e-commerce portals such as Amazon & Alibaba.
One of the most overlooked factors that has been providing momentum to the market is the prevalence of natural disasters, which possess the ability to completely decimate homes & buildings. The unpredictable nature of these disasters will thus further fuel the growth map of the global home improvement market.
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The revenue graph of home improvement market is slated to depict substantial gains over the many years to come, pertaining to a plethora of factors, one of the most prominent being, sustainable construction policies. Not to mention, the expansion of this remodeling industry can also be equally attributed to the increasing momentum picked up by the Do It Yourself (DIY) trend and the rising frequency of natural disasters.
Several nations across the globe are increasingly becoming aware of the deplorable environmental conditions prevailing worldwide. It has been observed that prompted by the Paris Agreement, many of these countries are also actively working towards reducing that impact. One of the biggest hurdle in addressing that goal is the residential & commercial buildings’ insatiable power consumption, which according to the UN accounts for 39% of the world’s energy-related CO2 emissions.
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The Potential: According to the Commission for Environmental Cooperation (CEC), the U.S. Green Building Council estimated that green building practices, on average reduces energy consumption by as much as 30%, carbon emissions by over 35% and water consumption by approximately 30% to 50% while generating waste cost savings of more than 50% to 90%.
Impact of the growing DIY trend on the home improvement market
The Drivers: A major promoter of the DIY trend is that it is a financially viable option for someone with a strict budget that does not allow them to hire, often costly, professionals. It is far more affordable to purchase a home improvement product & install it properly using a readily available online tutorial than hiring a professional handyman.
The Potential: According to NerdWallet, homeowners across America did approximately 43 million home improvement projects (DIYs) from 2015 & 2017. Surveys depicted that around 80% claim professionals to cost too much and over 73% state that there are enough informational sources that they could conduct home improvements themselves. Moreover, with a majority of DIYers being millennials according to Forbes, the DIY home improvement trend is slated to pick-up significant momentum in upcoming years.
Meanwhile, the Renovate Europe, introduced by the European Alliance of Companies for Energy Efficiency in Buildings, aims to lessen the building stocks’ energy demand by more than 80% by 2050 in an effort to attain the Nearly Zero Energy Buildings (NZEB) standard.
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