Huge Demand from POS Applications to Fuel the Growth of Display Market in the Years to Come

Display Market is projected to exceed USD 20 billion by 2024. The rapid proliferation of devices such as smart ATMs, intelligent interactive kiosks, and NFC-enabled POS systems is expected to propel the display market growth over the next seven years. The deployment of smart ATMs is increasing significantly over the past few years, particularly in developing economies, owing to the access to enhanced banking services these machines provide. With increasing deployment of these devices, the demand for advanced screens is also increasing, thus aiding the industry growth.
Reducing cost of components has resulted in the declining costs of these devices. With the lowering costs, the end users are widely adopting the solutions with technologically-advanced components. The manufacturers of solutions, such as ATMs and POS, are reducing the total cost of ownership of these devices and preferring the use of low-cost components without compromising on the quality. The declining cost of raw materials is expected to accelerate the growth of display market.
Rapid technological advancements, such as multi-touch LCDs and surface acoustic wave technology, are increasing the rate of obsolescence of products. The products with older technologies fade out quickly and manufacturers find it difficult to provide services for such products. This bodes well for the display market growth; however, decreases the profitability of the OEMs as these companies need to implement the technologically-advanced devices in the systems.
The display market in kiosk applications is expected to grow significantly owing to the rapid adoption of kiosks in applications such as ticketing, self-checkout, and ordering food. Large retailers in countries such as the U.S., the UK, Australia, and Germany are increasingly adopting the self-checkout kiosks to enhance efficiency, save customer time, and improve operational profits. The trend of self-checkout kiosks is penetrating in other retail segments such as departmental stores, small convenience stores, and specialty retailers. Ease-of-use and swiftness of operations are the key factors driving the demand for self-checkout kiosks. This is projected to propel the industry growth in kiosk applications over the forecast timespan.
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The 10" ATM display market is projected to grow rapidly over the forecast time span due to increasing deployment of multi-function ATMs. The banks and financial service providers are focusing on the deployment of multi-function ATMs to decrease the number of branches and enhance the functionality of the existing ATMs. 17" - 32" kiosk display market is expected to grow significantly owing to the high quality offered by these devices and lower space requirements in small places such as retail stores.
Asia Pacific display market is expected to grow significantly owing to the increasing number of display manufacturers in the region. Increasing manufacturers in the region have increased the cost-competitiveness among the players, which has resulted in the manufacture of low-cost components. Furthermore, the region is characterized by the increasing deployment of ATMs, POS terminals, and kiosks, thus increasing the demand for displays.
South Korea display market is expected to grow significantly over the forecast timespan owing to the increasing number of manufacturers and the ability of these companies to manufacture components at a low cost. The semiconductor and display vendors in the region are rapidly expanding their manufacturing capabilities to cater to the rapidly increasing demand for these components. For instance, Jusung Engineering, a display and semiconductor manufacturing equipment supplier announced that it will invest more than 20% of its annual sales to manufacture new photovoltaic and display equipment products.
Some of the key vendors in the display market include Fujitsu Limited, Pax Technology, Inc., NCR Corporation, TCL Displays, Epson America, Inc., Posiflex Technology, Inc., Diebold Nixdorf, Inc., Fametech, Inc., Displax SA, Topfoison Electronic Technology Co., Ltd., and Ingenico Group. The industry is exceedingly competitive with the presence of a large number of global and regional players. The manufacturers differentiate their products based on cost, quality, and technology. For instance, 3M has developed multi-touch projected capacitive (PCAP) displays with multi-touch and ultra-fast response.