The hyperscale data center market is expected to witness high growth due to the rapid adoption of solutions in the IT & telecom sector. The increasing penetration of smartphones and high internet usage are encouraging telecom operators to implement mega facilities for the storage & processing of large telecom data. The companies are investing highly to construct these IT facilities for their business expansion and global coverage. For instance, in December 2018, Liquid Telecom announced its investment of around USD 400 million in Egypt as a part of its major partnership with Telecom Egypt for constructing network infrastructure & IT facilities.
The demand for rack-based Power Distribution Units (PDUs) is growing rapidly in the hyperscale data center market due to their high availability and high-power ratings features. These PDUs can be incorporated with all types of rackmount equipment without interrupting the power supply. It helps organization to reduce power consumption, thereby enhancing the efficiency of an IT facility. These solutions also help in reducing an organization’s carbon footprint. It is being widely adopted by businesses for enhancing the business efficiency. For instance, in February 2019, Eaton Corporation launched its high-density rack PDU platform in North America with advanced configurability features for customers.
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The North America hyperscale data center market is predicted to grow substantially over the coming years due to the increased interest of global companies such as Amazon, Facebook, and Google to establish and expand their business base in the region. Rapid urbanization and technological adoption are the major factors that are attracting these multinational companies to set up their large-scale facilities here.
Moreover, the increased business competition in the region makes it necessary for global businesses to serve their customers effectively with better infrastructure technologies, augmenting the hyperscale data center market. Microsoft Corporation established mega facilities in Illinois, Washington, and Texas. Similarly, Facebook has its IT facilities in Oregon, Iowa, and North Carolina.
Key players operating in the hyperscale data center market include Broadcom Ltd., Cavium, Inc., Cisco Systems, Inc., Dell, Inc., Huawei Technologies Co., Ltd., IBM Corporation, Intel Corporation, Lenovo Group Ltd., Microsoft Corporation, NVIDIA Corporation, Sandisk LLC, and Schneider Electric SE, among others. Players in the industry are manufacturing business-specific solutions which enables customers to customize solutions based on enterprise requirements.
Additional factors contributing to the growing data traffic includes the adoption of IoT technology, increasing deployment trends from the BFSI industry and rising use of internet-based services, which will further accelerate the expansion of hyperscale data center market. Although security concerns had hindered the adoption of cloud technologies, which are one of the major market drivers, changes in data center governance and data control has helped in better protecting customer information, thereby boosting the market growth. A report by Global Market Insights, Inc., forecasts the hyperscale data center market to exceed a valuation of $65 billion by the end of 2025.
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