India POS Terminals Market is set to exceed USD 3 billion by 2024; Governmental Push Toward Cashless Economy To Drive The Growth

India POS Terminals Market was estimated to be over 450 million with the shipments growing at a CAGR of over 10% from 2017 to 2024. The growth can be credited to the growing usage and acceptance of credit & debit cards in the country. Considerable number of POS devices are being deployed across India in various sectors such as retail, restaurant, hospitality, healthcare, and entertainment which is expected to provide a widespread array of prospects for the India POS terminals market growth.
Rising deployment in India on a wide scale can be attributed to the active participation of the government and other regulatory bodies. The Reserve Bank of India (RBI) has relaxed the rules for carrying out transactions via POS terminals. Moreover, after the demonetization effect in the country, the government has been motivating banks to implement these systems to encounter the growing demand of cashless transactions. Major financial organizations in the country such as Axis, HDFC and SBI have installed more than 700,000 POS terminals owing to the growing preference for portability and connectivity which is driving the industry growth.
With retail industry becoming organized, several e-commerce channels are emerging in the country, which will offer substantial growth opportunities for the India POS terminals market. The penetration of several e-commerce channels and the need for increasing the profit is transforming the retail industry, which will further escalate the demand. The software is being adopted by retailers to improve warehouse efficiency, for building better forecasts and to enable the procurement of the right product in the right place to help satisfy consumer requirements.
Security concerns relating to breach in security of financial data may hinder the India POS terminals market. Customers using credit & debit cards at the systems have a risk of revealing their PINs to other customers. Several retailers are implementing advanced technology to prevent transaction frauds to execute secure online payments to make consumers more confident about the purchases.
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The installation of mobile devices is allowing the merchants to plan beyond the operational savings, efficiency and focus on a variety of customer-oriented campaigns to grow and expand the customer base. Furthermore, they do not require the maintenance are primarily used for better mobility and user experience, utilizing technologies such as GPRS, 802.11, CDMA, and Wi-Fi for communication driving the India POS terminals market.
In the components segment, hardware segment accounted for majority of the India POS terminals market share as it offers distinctive designs and versatility suiting every industry need. The hardware includes handhelds, terminals, PC workstations, and self-service kiosks which are capable of managing the challenges of the retailers. Hardware is widely being adopted in India owing to its ease of implementation on the smart devices.
Tier 1 cities of the country had the largest share in 2016 in India POS terminals market owing to the accelerated growth of cashless transactions using credit & debit cards by the e-commerce websites. The governmental push towards the cashless transaction also helps the adoption of POS terminals in the tier 1 and tier 2 cities. The automation of brick and mortar businesses by cashless transactions is also gaining traction in these cities.
Key industry players participating comprise MobiSwipe Technologies Private Limited, VeriFone, Mosambee, Ingenico, Ezetap Mobile Solutions Pvt. Ltd., Visiontek Telesystems Private Limited, Paynear Solutions Pvt. Ltd., and Skilworth Technologies Pvt. Ltd. The India POS terminals market is dominated by well-established players and is characterized by intense competition.