The Indoor Location-based Services Market report research highlights key dynamics of the global sector. The potential of the industry has been investigated along with the key challenges. The current market scenario and prospects of the sector has also been studied.
North America holds the largest share in the indoor location-based services market due to the high penetration of smartphone and internet service in the region. It has been estimated that U.S. has more than 200 million smartphone users in 2017, and the number is further estimated to increase during the forecast period. Moreover, the widespread adoption of the maps and other location-based services in mobile applications for navigation purposes is also supporting the growth of the market.
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Indoor Location-based Services Market is predicted to see lucrative gains in the coming years owing to increasing penetration of smartphones and tablets across the globe. Over the past five years the smartphone penetration across the countries has increased significantly due to the rising disposable income of the population in the emerging countries along the decline in the price of the smartphones. In 2018, the smartphone penetration across the globe is estimated to be over 34%, up from 29% in 2016. The entrance of the Chinese mobile manufacturers in the market and the growing demand for the internet service is augmenting the demand for the smartphones across the globe.
The Indoor location-based services market is characterized by applications into various industry verticals including aerospace & defense, BFSI, IT & telecom, energy & power, government, healthcare, hospitality, retail, and transportation & logistics. Financial organizations are using LBS for fraud detection and maintaining the security, LBS provides real time location-based tracking to target users within geographical area to track the current & past location of the user.
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Also, the bank can detect when a customer enters or leaves the Wi-Fi signal area. This helps in delivering the timely digital content using the mobile application without deployment of any hardware. Another application is retail, in retail the location-based services it is used to track the stationary in the malls and shopping Centre. It can also be used in food retailing where product specific retailing is required.
Asia Pacific’s indoor location-based services market is anticipated to grow substantially during the forecast period. The increasing number of smartphone users and internet users in the emerging economies are accelerating the adoption of indoor location-based services. Furthermore, the increasing adoption of mobile application and integration of location-based services in the mobile apps are accelerating the demand for the market.
The vendors operating in the Indoor location-based services market space are the Cisco, Google, IBM, Microsoft, Oracle, TomTom, Apple, Esri, Ericsson, Qualcomm, Zebra, Ubisense, Pitney Bowes, Baidu, Foursquare, Centrak, Ekahau, Galigeo, HERE, Teldio, Navigine, Living Map, infsoft, and others. The vendors are leveraging on the partnership activities to gain the market. For instance, in February 2017, AiRISTA Flow collaborated with Conexus Inc. to provide the Defense Health Agency efficient service with the location-based feature. Similarly, in December 2016, Microsoft partnered with TomTom, to integrate TomTom’s maps, traffic and navigation capabilities into its Azure platform.