IoT in Retail Market will be fueled by wide adoption in applications such as digital signage mainly used for advertising & marketing over the forecast period. Advantages of digital signage include offering the customers an interactive shopping experience and making the innovative advertisements available to the masses in reduced time. The intuitive touch screen offering the customers with personalized & relevant content is anticipated to fuel the IoT in retail industry growth.
IoT in retail market growth will be driven by increasing internet connectivity across various regions coupled with the huge adoption of smartphones. Factors such as gradual decline in prices of components such as RFID tags & sensors is expected to contribute to the adoption. IoT has enormous potential to transform the retail industry. The various benefits include efficient store management, tracking & monitoring inventory and improvise the store security and loss prevention. Automated check-out, tracking the product quality and optimized supply chain management are among the other benefits of implementing the technology.
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Managed services segment in the IoT in retail market is anticipated to grow over the forecast timeline. The growth can be credited to the retailers increasingly focusing on reducing the IT related expenses, enabling the workforce to focus more on core activities generating more revenue. The managed service providers are assigned with the responsibility of maintaining the systems, provide security and protection against any type of cyber-attack threat. In additions, they provide services which include deployment, integration, support services as well as consultation to help the clients achieve desired business goals.
Microsoft Corporation, Cisco Systems, Intel Corporation Inc., Zebra Technologies, IBM Corporation, and SAP are some of the renowned players in IoT retail industry. Intel® in fact, has recently developed IoT Platform solutions to enable inventory accuracy for supporting omni-channel solutions in the retail space. Retailers have been increasingly using this service for end-to-end analytics, high operational efficiency, and inventory accuracy. The implementation of IoT also reduces the product carry cost to a considerable extent, which would prove rather beneficial for retailers. Speaking along similar lines, the development and advent of IoT and the surging use of mobile devices, would thus undeniably stimulate IoT in retail market size.
Increasing installation of IoT solutions by retailers is expected to drive the adoption of connectivity technology such as Bluetooth Low Energy (BLE) in the IoT in retail market. It identifies the registered customers when they enter the stores and send messages which include customized promotions and offers. BLE is generally used for applications which need exchange of data in low volume and consumes less power as compared to that of Bluetooth. RFID market is anticipated to grow significantly owing to the increasing adoption coupled with the rapidly declining cost of RFID tags.
Retailers are focusing on deploying such advanced technological solutions to gain insights into customers purchase behavior, delivering customized promotional offers fueling the IoT in retail market growth. To reduce operational costs and streamlining overall business operations, IoT is currently witnessing high adoption across the sector. Furthermore, increasing implementation of such solutions could be attributed to the cost reduction of RFID tags and sensors, which are used for inventory tracking, theft reduction and enhanced supply chain management resulting in streamlining business operations.
Presence of developed infrastructure followed by the increasing investments by retailers on implementation of smart technologies is expected to drive the North America IoT in retail market growth. Factors such as organized retail industry across the region followed by the awareness related to benefits of using such solutions by various players further contributes to the industry demand.
Asia Pacific IoT in retail market is expected to witness significant growth pertaining to the retail sector in economies such as China, Japan and India. Increasing disposable income of the middle-class population residing in those economies coupled with the growing user base of smartphones lies impetus to the industry growth in the region. Factors such as improving the customer experience followed by speeding up the check-out process is the main reason for implementing such solutions by the retailers.
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