Mobile Virtual Network Operator Market is projected to surpass USD 120 billion by 2024.The growing penetration of smartphones and increasing need for data are propelling the industry growth. According to the United Nations, approximately 3.5 billion people were using internet by the end of 2016 across the globe. With growing urbanization, the population using the internet is increasing rapidly, increasing the data traffic exponentially. The increasing number of subscribers is encouraging MNOs to seek aid from the virtual service providers, increasing the Mobile Virtual Network Operator Market growth.
Growing number of customers opting for cost-effective services is driving the Mobile Virtual Network Operator (MVNO) Market. Companies that offer voice & SMS services, limited data, and inexpensive devices are increasing. These companies are targeting and successfully attracting the price-conscious customers using traditional marketing channels such as physical stores and limited budgets. This allows the companies to generate profits, encouraging the new players to enter the industry.
The surging demand for low-cost data and calling services will propel the Mobile Virtual Network Operator Market growth during the next six years. The growing demand for low-cost data and calling services is encouraging the providers to purchase network services from the network operators at wholesale rates and sell them as refurbished bundled services at new rates. These providers launch services and bundles that are innovative and appeal to the niche customers due to their flexibility. These companies address the requirements of the customers with a range of offerings. Based on price, these providers attract customers, propelling the Mobile Virtual Network Operator Market growth. For instance, Mint in the U.S. operates on the network of T-Mobile and offers attractive low-cost plans.
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The reduction in the Average Revenue Per User (ARPU) is compelling the companies to offer differentiated services. MNOs are also allowing the virtual operators to buy network capacities and offer customized solutions to the customers to cater to their requirements, propelling the Mobile Virtual Network Operator (MVNO) Market. With these services, the companies are increasing their brand loyalty in the low-ARPU scenario.
The Europe Mobile Virtual Network Operator Market is expected to hold the majority share of around 45% by 2024 due to the presence of a large number of players in the region. The industry in the region is characterized by regulations such as Roam Like At Home that is strengthening the industry growth in the region and attracting foreign investments. Technological advancements, such as virtualization, digitization, and eSIM technology, are allowing the companies to provide innovative products and services.
Asia Pacific Mobile Virtual Network Operator Market value at nearly USD 8 billion in 2017 is expected to witness a remarkable growth due to the development of telecom infrastructure, increasing data traffic, growing smartphone penetration, and increasing adoption of 3G & 4G services. Healthy investment climate and favorable regulatory framework will propel the industry growth in the region. In January 2018, the Ministry of Industry and Information Technology (MIIT) of China introduced a proposal to issue commercial licenses to the players in the industry including foreign-invested firms.
Some of the key players in the Mobile Virtual Network Operator Market are Boost Mobile, Consumer Cellular, Drillisch Telecom, FreedomPOP, GiffGaff, Lyca Mobile, Red Pocket Mobile, Talktalk, Truphone, and Straight Talk. The common strategy incorporated by the players is price differentiation to attract an increasing number of customers, particularly the value-conscious customers. These companies are offering services that are particularly designed for the customers, who seek deals that are optimized across the services they require.