mHealth Market Size in Europe | COVID-19 Impact by Application Potential, Revenue and Forecast 2026

The Europe mHealth market size is set to cross $137.5 billion by 2026, driven by the proliferation of awareness regarding optimum health at lower costs. An evolving arena in Europe’s digital health sector, mHealth offers a customer-centric experience to patients via mobile technologies. Wearable devices, smartphones, and tablets can conveniently be used for improving healthcare service delivery, thanks to the robust internet infrastructure across the European countries. As such, the pandemic-influenced stay-at-home trend is expected to remain intact through the next few years, powering Europe mHealth market forecast.

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Apart from the threat of pandemics and infectious diseases, the incidence of chronic conditions is witnessing a continual uptick. With a substantial upsurge in the geriatric population across the region, the expanding patient pool is paving the way for healthcare digitalization.

Although life expectancy of European men and women has significantly increased in the past decade, an augmenting number of individuals suffer from diabetes, cancer, cardiovascular diseases, and chronic respiratory disease. Cancer is one of the predominant causes of death in Europe. In order to mitigate health risks, individuals are seeking latest fitness solutions including wearables. Fitness devices, neurological monitors, blood glucose monitors, cardiac and respiratory monitors are gaining considerable popularity across mHealth market in Europe.

During the COVID-19 pandemic, the need to remain at home to prevent contagion discouraged individuals to seek medical aid at hospitals and clinics. A substantial portion of the patient pool switched to online consultations through telemedicine and mHealth. The mHealth industry share from the disease and epidemic outbreak tracking segment is slated to grow at a 40.2% CAGR through 2026, triggered by the current and future pandemics.

The mHealth market share from the patients segment is expected to see a steady revenue through 2026. This is primarily because of the improved patient outcomes and higher convenience offered by mHealth apps. mHealth facilities provide patients with a platform for accessing information and interacting with doctors, at any time and from any place from across the world.

The mHealth industry share from mobile apps segment is expanding at a robust pace of over 38.5% CAGR through the forecast timeframe. The growing penetration of telemedicine and telehealth is fostering the adoption of mobile technologies including mHealth apps across the Netherlands, the UK, Switzerland, Germany, France, Russia, Italy, and Belgium. 

During 2019, the mHealth market share from mobile apps segment was over $9.8 billion and is poised for further growth. While the marked rise in geriatric population is primarily responsible for telehealth adoption, the spiraling number of mHealth platforms has also been defining market trends. Leading organizations including the WHO and the EU have been undertaking healthcare digitalization initiatives through funds and investments toward app development.

As per the data published by the World Health Organization (WHO), the European Commission estimated healthcare cost savings worth more than $126 billion across Europe using mHealth apps and services. The rising preference for telehealth, telemedicine, and personalized medicine, alongside the cheaper prices of medical products and availability of discounts on digital platforms is outlining Europe mHealth industry trends.

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Philips Healthcare, BioTelemetry, Apple, AT&T, and Masimo Corporation are a few leading mHealth solution vendors in Europe.

Table of Contents (ToC) of the report:

Chapter 1.    Methodology

1.1.   Methodology

1.2.   Market definition

1.3.   Forecast parameters

1.4.   Data sources

1.4.1.  Secondary

1.4.1.1.   Paid sources

1.4.1.2.   Unpaid sources

1.4.2.  Primary

Chapter 2.    Executive Summary

2.1.   Europe mHealth industry 3600 synopsis, 2015 - 2026

2.1.1.  Business trends

2.1.2.  Platform trends

2.1.3.  Application trends

2.1.4.  End-use trends

2.1.5.  Country trends

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