The Asia Pacific micro location technology market is expected to grow at a very fast pace due to the growing adoption of micro location solutions in asset management sectors such as industrial, sports, media, retail, and logistics. The growing rate of smartphones and mobile internet usage will provide a suitable condition for proximity marketing for businesses to reach out to customers. With many growing economies, Asia Pacific is going through heavy adoption of proximity marketing in the retail and infrastructural industry. China, Australia, Japan, and South Korea are some of the early adopters of this technology and countries including India, Malaysia, and Thailand are expected to see high growth in the market of the proximity marketing industry.
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The North America region is anticipated to have the largest market share in the micro location technology market due to its high technological adoption. This region is a top market for adopting and implementing cutting-edge technologies used for micro-location detection and proximity marketing management. With the increasing use of micro-location solutions for different purposes, there has been an increase in the use of mobile web services and applications, boosting the market growth.
On the basis of application, the micro location technology market can be segmented into two types, proximity marketing and asset management. The proximity marketing is expected to have maximum growth over the forecast period due to its increasing importance among retailers. This technology allows retailers to maintain good CRM (Customer Relationship Management). The technology uses mobile-device users who are in close proximity to a business. Mobile devices that are enabled with Bluetooth or Wi-Fi technology get a message sent out electronically by businesses, which are hoping to digitally connect with nearby consumers.
Asset management refers to management facilities and equipment. It is strategically important that business should optimize their usage for operational success. Micro location technology solutions are used to track different assets of the company by observing asset conditions and predicting potential problems in real-time to avoid the failure of assets.
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Some of the key players in the micro location technology market are Cisco Systems, Aruba Networks, Humatics Corporation, Estimote, Ruckus Networks, Zebra Technologies, CenTrak, Ubisense, Camco Technologies, Siemens, Decawave, Apple, Google, Redpine Signals, and Visible Assets Gimbal (Mobile Majority), Bluvision (HID Global Corporation), BlueCats, Sewio Networks, and Kontakt.io.
Micro Location Technology Market, By Application Type, 2014-2025 (USD Million)
- Asset Management
- Proximity Marketing
Micro Location Technology Market, By Asset Management, 2014-2025 (USD Million)
- UWB (Ultra Wideband)
Micro Location Technology Market, By Proximity Marketing, 2014-2025 (USD Million)
Micro Location Technology Market, By End-use, 2014-2025 (USD Million)
- Retail and e-commerce
- Sports and Entertainment
Methodology used in the Report –
Our researchers and domain experts use a unique blend of primary and secondary research, with validation and iterations at every stage, in order to minimize deviation and present the most accurate analysis of the industry. The research process begins with extensive data mining, using authentic sources such as trade magazines, technical publications, independent studies along with paid avenues such as ICIS, Hoovers, etc. Primary objectives of data mining include:
- Definition and scope of research
- Market dynamics, growth drivers and industry pitfalls
- Regulatory and political guidelines for the industry
- Demographics and statistical data
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