The microprinting market is expected to witness high growth due to the rapid adoption in packaging application. The industry is highly adopting the technique for proper packaging, product information, for easy product identification and avoiding duplicity. The incorporation of the technique in printers s has enabled manufacturers to initiate secure print capabilities, label information and brand protection in the global market. In addition, the shift in consumer demands for products is encouraging vendors to use these technologies to create product differentiation and boost revenues globally.
Rising disposable incomes and continuous development of the banking, healthcare and packaging sectors have proliferated global microprinting market size, as more businesses are finding it essential to safeguard their products against fraudulent activities. Whether is microprinting on money to prevent counterfeiting or on pharmaceutical labels to establish authenticity, the technology has enabled companies to save considerable losses that would otherwise result from misuse or illegal transfer of goods.
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The rise in fraudulent activities in official documents is encouraging governments to implement security printing techniques to detect counterfeiting. For instance, in April 2018, The General Directorate of Residency and Foreigner Affairs (GDRFA) of Dubai, detected over 1,000 forged travel documents at Dubai International Airport. The government adopting the technique for protection against counterfeiting in important travel documents. The Government of India is also using the technique text smaller than 0.25 mm as a security feature in passports. Companies are offering high security printing techniques for designing passport to cater to the growing demand Such factors are anticipated to drive the microprinting market growth over the coming years.
Rapid technological advancements and innovations in microprinting market has accelerated the adoption and demand of different printing solutions having quality, resolution and security. The manufacturers in microprinting market are continuously engaged in introducing advanced technologies that provide businesses capabilities to achieve high-resolution and quality printing. For instance, in April 2019, 2019, Xerox Corporation, announced launch of its Xerox AltaLink Multifunction Printers (MFPs), with enhanced security feature, which provides an extra layer of protection approach to network threats. Similarly, in April 2015, Videojet Technologies introduced 1650 High Resolution (HR) and 1620 HR Continuous Inkjet (CIR) printers, capable of printing 0.6mm small characters.
Technically, reproduction of cards through simple scans or photocopying with standard resolutions using various consumer devices do not capture the microtext, making an ID extremely hard to forge. An eID card or a digitally accepted identification document has now become a norm in China, India, Malaysia as well as numerous developing nations in Africa. It is anticipated that by 2021, more than 3.6 billion people globally would be carrying a national eID card and securing these cards from theft and frauds would provide a remarkable growth platform for augmenting microprinting market size.
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Protection of Healthcare Products: While international regulations and standards make it mandatory to include composition and ingredients of medicines on the labels, and sometimes on the product, the problem of fake drugs has also prompted the adoption of microprinting technology. Manufacturers such as Xerox are now offering microprinting printers that can provide specialty imaging and fraud prevention technologies to healthcare firms. Metica, Videojet and other players are also enabling precise and compliant printing of relevant information on pharmaceutical labels or boxes.
Some Points From Table Of Content: –
Chapter 4. Microprinting Market, By Substrate Type
4.1. Key trends by substrate type
4.2.1. Market estimates and forecast, 2015 – 2025
4.3.1. Market estimates and forecast, 2015 – 2025
4.4.1. Market estimates and forecast, 2015 – 2025
Chapter 5. Microprinting Industry, By Print Type
5.1. Key trends by print type
5.2.1. Market estimates and forecast, 2015 – 2025
5.3. Double sided
5.3.1. Market estimates and forecast, 2015 – 2025
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