Global Market Insights recently introduced report on global Mobile Gaming Market report is an in-depth study providing complete analysis of the industry for the period 2019 to 2025. It provides complete overview of the industry considering all the major industry trends, market dynamics and competitive scenario.
China outpaced the U.S. mobile gaming market and held the largest share in 2016 owing to the rising smartphone revenues in the country due to the availability of various local vendors. Asia Pacific is estimated to be the fastest-growing region over the forecast period followed by North America. MEA and Latin America are expected to have a stable growth rate during 2016 – 2024.
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One of the major driving factors for the mobile gaming market is the low barrier for new entrants over PCs and consoles. Pocket computer games can be developed in lesser time and cost, whereas it takes years to develop games for PCs and consoles and it involves a huge investment of millions of dollars. In 2016, app stores offered 800,000 games and 500 games are added every day on this platform. The game launchers cannot afford marketing tools, such as TV campaigns, so they use an outcome-based advertising, which includes app-install ads. This will minimize the expenditure for small-scale companies and will enable the players to spend hours without payments. This reason will support the mobile gaming market growth rate.
Social engagement in new generation apps has witnessed a rise in gaming over the last few years. In addition, there may be opportunities for vendors with new game streaming and broadcasting options by generating their own content thereby acting as a free marketing tool. Rising popularity in social networks may boost the mobile gaming market over the forecast timeline.
The mobile gaming market is highly dominated by smartphones and tablets segment as approximately 280 million tablets were used actively all over the world in 2016. Smartphones and tablets segment will account for the highest revenue due to software developments followed by PC games and console games. Console games generated almost two-third of the revenue. From 2015, the share of PC browsers is decreasing due to a shift from casual gaming to mobile devices.
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Major companies of the mobile gaming industry are EA, Gameloft, and Glu Mobile. Other prominent vendors serving this industry include Tencent, NetEase, GAMEVIL, I-play, MocoSpace, DeNA Co., Ltd., Microsoft, Sony Computer Entertainment, GREE International, EA, Ubisoft, and Nexon.