The mobile value added services market is offering, application developers, mobile manufacturers, operators, and other vendors an exciting opportunity to extend customer reach and generate revenues. Industry vendors are offering services such as mobile email & IM, MMS, mobile advertising, mobile money, SMS, mobile infotainment solutions, and location based services to satisfy the rising client demand and needs.
A major hindrance for the mobile value added services market growth are the security concerns which have become a threat for the adoption of MVAS solutions. Businesses are apprehensive about exposing confidential data and the internal business network to the outside world. Despite technological advancements, the threats are constant and will require businesses to control, monitor, prevent and protect their internal network and data.
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Fierce business competition coupled with the reduction in costs of mobiles & smartphones have forced the mobile manufacturers to focus more on providing value added services and thus improve their brand presence. The rising importance of 3G and 4G services available at reasonable charges are expected to boost mobile value added services market demand over the next few years. Rising demand for novel technologies such as M2M and IoT by the organizations to effectively handle their day-to-day operations is also expected to accelerate MVAS industry development.
Telecom sector, which had observed a commendable growth in the past, is expected to significantly boost MVAS industry size over the coming years. The growth can be attributed to the escalated requirement for personalized and content rich value-added services. mobile value added services market in the education sector is expected to witness a massive expansion over the coming seven years, driven by its enhanced usage for in language training, online education & tutoring, reading, and vocational training. Mobile value added services will also help distance learners improve their learning ability, thereby complementing the business expansion.
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Mobile education segment in the mobile value added services market, is playing a significant role in expanding the quality and reach of education in Asia Pacific countries. The growth in smart devices market in the region is anticipated to offer an impetus to the education sector in South Asian countries. Currently, the education services are mostly restricted to IVR, SMS based English language learning & examination alerts, and on call tutor solutions, but with over the forecast timespan the MVAS market in Asia Pacific countries is anticipated to grow speedily.
Industry players participating in (MVAS) mobile value added services market include Alibaba Group Holding Ltd., Amazon, Inc., Apple, Inc., AT&T, Inc., Baidu, Inc., Gemalto N.V., Google, Inc., Nokia Corporation, NTT DoCoMo, Inc., Samsung Electronics, Tencent Holdings Limited, Vodafone Group PLC, and ZTE Corporation. The industry is characterized by intense competition and is dominated by well-established players
Some Point from Table of Contents:
Chapter 4 Mobile Value Added Services Market, By Solution
4.1 MVAS market share by solution, 2016 & 2024
4.2.1 SMS MVAS market estimates and forecast, by region, 2012 – 2024
4.3.1 MMS MVAS Market estimates and forecast, by region, 2012 – 2024
4.4 Instant Messaging/Email
4.4.1 Instant messaging/Email MVAS market estimates and forecast, by region, 2012 – 2024
4.5 Mobile Money
4.5.1 Mobile money MVAS market estimates and forecast, by region, 2012 – 2024
4.6.1 Infotainment MVAS market estimates and forecast, by region, 2012 – 2024
4.7.1 Other MVAS solutions market estimates and forecast, by region, 2012 – 2024
Chapter 5 (MVAS) Mobile Value Added Services Market, By Application
5.1 Mobile Value Added Services Market share by application, 2016 & 2024
5.2.1 BFSI market estimates and forecast, by region, 2012 – 2024
5.3.1 Retail market estimates and forecast, by region, 2012 – 2024
5.4.1 Government market estimates and forecast, by region, 2012 – 2024
5.5.1 Healthcare market estimates and forecast, by region, 2012 – 2024
5.6.1 Education market estimates and forecast, by region, 2012 – 2024
5.7 Entertainment & Media
5.7.1 Entertainment & media market estimates and forecast, by region, 2012 – 2024
5.8 Telecom & IT
5.8.1 Telecom & IT market estimates and forecast, by region, 2012 – 2024
5.9.1 Other applications market estimates and forecast, by region, 2012 – 2024
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