The telecom sector has experienced considerable growth in the mobile value added services (MVAS) market size over the last few years. Demand for personalized, extremely relevant and content rich VAS has brought high growth prospects. Carrier providers are driving communication equipment providers and independent software vendors to help advance cost effective, dependable and well-tested applications, which are helping them generate revenue and improve customer satisfaction.
In the entertainment & media segment, mobile gaming has an increasingly vital market share in several Asian and European countries since the last few years. Due to the rolling out of popular internet based mobile games such as Pokémon Go! and Rollercoaster Tycoon, operators are offering several VAS packages on internet subscriptions as the mobile games are consuming extensive mobile internet which is providing the mobile value added services (MVAS) market a positive growth aspect.
The penetration and reach of mobile devices can certify the distribution of a high amount of services in a fast, cost effective, and seamless way without the physical access. Owing to the technology advancements, mobile devices at a low price can also support influential mobile value added services (MVAS) market applications allowing customers to check bank account information, receive personalized health alerts, exchange data through SMS, use entertainment based services, and obtain vocational training.
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The SMS segment is projected to hold the highest share in the mobile value added services (MVAS) market over the coming years owing to the lucrative opportunities it is providing to help generate sales and increase the business exposure. Success of SMS services can be attributed to its low price, simplicity, and reliability. Many businesses and companies, regardless of the industry domain, are implementing the use of SMS features for advertising purposes.
Taking into consideration the geographical trends, Asia Pacific mobile value added services (MVAS) market is projected to experience a notable surge over the coming timeframe, driven by rising consumer trend towards the use of smartphones & tablets. The governments of the region have been undertaking efforts to spread awareness regarding the benefits of mobile usage and have been developing infrastructure for its effective use, thereby favorably influencing the industry growth across the region. China, South Korea, India, and Japan are forecast to be the major revenue pockets.
Mobile value added services (MVAS) market players are trying to increase their profit margins and expand their geographical presence by adopting key business strategies such as mergers & acquisitions, new product development, strategic partnerships, product benchmarking, and joint ventures. Vodafone Group PLC Alibaba Group Holding Limited, Gemalto N.V., Mahindra Comviva, AT&T Incorporation, Baidu Incorporation, Nokia Corporation, Huawei Technologies Company Limited, KongZhong Corporation, Amazon, and Apple Incorporation are the key participants of mobile value added services (MVAS) market.
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