Mobile Virtualization Market in retail, media, and entertainment segment is predicted to exhibit lucrative growth over the forecast period. The growth in the segment can be credited to the rising security and privacy issues across the globe. These solutions enhance the retailers’ ability to manage a varied mobile fleet, increased customer engagement, enhanced store operations, and increased efficiency and connectivity of the workforce.
Mobile virtualization market will positively impact by adoption of smartphones to access enterprise applications over the forecast timeline. In addition, the growing consumer demand for safe and secure network interfaces to access applications from a remote location will positively impact the industry growth. These solutions offer a high efficiency to deal with the current environment and demonstrate the ultimate capability to scale with the dynamic requirements as an enterprise’s IT environment demands change with time.
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The Asia Pacific mobile virtualization market size is fueled by the low cost of hardware and an increase in network visibility & flexibility enabled by the technology. Countries, such as India, Myanmar, Hong Kong, and South Korea, are working with service providers to reduce security vulnerabilities in the network through virtualization. Furthermore, the rising adoption of high-end mobile devices is likely to drive the industry demand from 2016 to 2024.
The U.S. mobile virtualization market share is estimated to account for substantial revenue due to the escalating usage of mobile devices. In addition, organizations across the region have adopted the virtualization technology to ensure cost efficiency, increase business flexibility, and enhance service levels.
Based on technology, the mobile virtualization market can be categorized into hypervisors, application containers, and mobile device management policies. The hypervisor segment can be further segmented into hosted virtualization and bare metal virtualization. The application containers segment is predicted to witness attractive growth prospects through the forecast timeline owing to its lightness, less storage and processing capabilities when compared to virtual machines. In addition, it provides high speed and ensures direct access to the device. This could result in its extensive adoption across various firms.
Based on organization, the mobile virtualization market can be segmented into small, medium, and large enterprises. Small & medium enterprises are anticipated to demonstrate potential growth rates owing to the improved efficiency offered and low operational cost as they ensure less hardware usage. Cost-effectiveness is a prime concern for SMEs owing to its constrained budget of small businesses, making them difficult to carry their trade effectively and gain prominence.
The mobile virtualization market is categorized by frequent mergers and acquisitions, innovations, and new product developments. in November 2014, IBM launched desktop-as-a-service, a new mobile virtualization service. This service extends entire virtualization capabilities from the conventional PC to the mobile device, thereby turning an enterprise’s workforce into its greatest assets.
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