Global MVAS Market is accredited to the growing implementation of 3G services coupled with the introduction of 4G/5G LTE networks which is anticipated to provide a widespread array of growth prospects. Increasing usage of application-based services is expected to force mobile network operators & providers to advance distinct platforms for 3G, 4G and 5G networks.
The MVAS market is offering, application developers, mobile manufacturers, operators, and other vendors an exciting opportunity to extend customer reach and generate revenues. Industry vendors are offering services such as mobile email & IM, MMS, mobile advertising, mobile money, SMS, mobile infotainment solutions, and location based services to satisfy the rising client demand and needs.
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Moreover, employee and corporate owned smart device adoption will act as a catalyst in generating demand for MVAS market solutions. It is predicted that the employee owned devices, such as BYOD, will drive the demand and adoption of industry solutions. These solutions have enabled service operators to capture specific customer base to help escalate its business value and widen their presence.
Telecom sector, which had observed a commendable growth in the past, is expected to significantly boost MVAS industry over the coming years. The growth can be attributed to the escalated requirement for personalized and content rich value-added services. MVAS market in the education sector is expected to witness a massive expansion over the coming seven years, driven by its enhanced usage for in language training, online education & tutoring, reading, and vocational training. Mobile value added services will also help distance learners improve their learning ability, thereby complementing the business expansion.
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In the entertainment & media segment, mobile gaming has an increasingly vital market share in several Asian and European countries since the last few years. Due to the rolling out of popular internet based mobile games such as Pokémon Go! and Rollercoaster Tycoon, operators are offering several VAS packages on internet subscriptions as the mobile games are consuming extensive mobile internet which is providing the MVAS market a positive growth aspect.
Taking into consideration the geographical trends, Asia Pacific MVAS industry is projected to experience a notable surge over the coming timeframe, driven by rising consumer trend towards the use of smartphones & tablets. The governments of the region have been undertaking efforts to spread awareness regarding the benefits of mobile usage and have been developing infrastructure for its effective use, thereby favorably influencing the industry growth across the region. China, South Korea, India, and Japan are forecast to be the major revenue pockets.
U.S. industry, which accounted for more than 25% of MVAS market revenue in 2016, is expected to witness a notable growth in the future. The growth can be credited to the high presence of reputed digital media participants such as Netflix, Amazon, Roku, Apple TV, Hulu, and Boxee across the region.
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Market players are trying to increase their profit margins and expand their geographical presence by adopting key business strategies such as mergers & acquisitions, new product development, strategic partnerships, product benchmarking, and joint ventures. Vodafone Group PLC Alibaba Group Holding Limited, Gemalto N.V., Mahindra Comviva, AT&T Incorporation, Baidu Incorporation, Nokia Corporation, Huawei Technologies Company Limited, KongZhong Corporation, Amazon, and Apple Incorporation are the key participants of MVAS industry.