The light MVNO market is anticipated to witness growth at over 12.5% due to the increasing adoption and consumer focus on low-cost services. The business model requires low investment, allowing a large number of players with low budgets to enter the industry. Also, the players with this business model can focus on niche customer segments that are difficult for an MNO to address. Increasing demand for customized offerings will provide growth opportunities to the light MVNO market.
Mobile virtual network operator market has been gaining extensive recognition in recent times, in sync with the evolving business models in a hyper connected digital realm. The progressive pathway carved by MVNO market is vividly evident from the recorded share of USD 55 billion in 2017. Even nearly half a decade back, MVNOs were mostly associated with B2C (business-to consumer) services, and the marketplace has experienced many ups and downs with economic forces and consumer preferences.
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Growing trend of M2M connectivity and IoT is expected to drive the MVNO market with a number of IoT devices in use projected to reach about 20.5 billion by 2020. These devices require connectivity to leverage their full potential, creating opportunities for the players in the industry. High degree of agility and high innovation capabilities of these players make them an attractive option in the IoT connectivity space. Due to this, the players have a tremendous growth potential, particularly in the connected cars and smart cities applications.
Growth drivers of MVNO market: –
- Growing number of mobile subscribers and penetration of smartphones across the globe
- Increasing demand for low-cost calling and data services
- Increasing adoption of these services in retail sector
- Increasing number of business subscribers
- Growing business expansion and revenue generation opportunities for the network operators
- Growing competition amongst MNOs in the U.S.
- Penetration and adoption of 5G services in Europe
- Increasing adoption of IoT in Germany
- Improving service & network capabilities in Asia Pacific
- Increasing B2B opportunities in China
- Increasing number of wireless subscribers in China and India
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Now, close to the termination of three decades since its onset in 1990’s, with the influx of huge data in IT infrastructure, the industry is observing lucrative opportunities from the B2B space. As per estimates, business transactions on internet (both B2B and B2C services) by the end of 2020 would be more than 400 billion per day. As enterprises seek to add extra value to their business models with consumers expecting more seamless and customized real time connectivity, MVNO market is certain to chart a profitable roadmap in the years ahead.
Asia Pacific MVNO market value at nearly USD 8 billion in 2017 is expected to witness a remarkable growth due to the development of telecom infrastructure, increasing data traffic, growing smartphone penetration, and increasing adoption of 3G & 4G services. Healthy investment climate and favorable regulatory framework will propel the industry growth in the region. In January 2018, the Ministry of Industry and Information Technology (MIIT) of China introduced a proposal to issue commercial licenses to the players in the industry including foreign-invested firms.
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All in all, the intense strategies adopted by industry titans to increase their profit margins and favorable governmental initiatives elevating emerging economies to be next lucrative investment hubs are generating excellent expansion prospects for MVNO market growth. A presumption validating the same is of Global Market Insights, Inc., that claims the global mobile virtual network operator market to witness a double-digit CAGR of 12% over 2018-2024.