The service providers dominate the end-use network traffic analytics market as they collect huge volumes of network data creating insights into customer experience, service performance, and behavior for data-driven decision making. Moreover, due to the emergence of new players, new business models and emerging technologies the service providers are investing funds to expand their business offerings into emerging markets and enhance profitability.
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In an era dominated by rapidly evolving IT trends, network traffic analytics market has gained significant popularity owing to rapid need of network security for network utilization, data management, and organizational security maintenance. As of now, with the emergence of next-generation technologies comprising the Internet of Things (IoT), cloud computing, and artificial intelligence (AI), many companies have successfully enhanced their organizational performance. However, these technologies need to be monitored due to security threats associated with their use.
Many service oriented companies are investing in network traffic analytics for achieving performance as well as security benefits. In addition, for gaining cost-effective benefits, most of the end-use companies have been collaborating with technology providers that could fuel the product demand over the years ahead. For instance, recently, Italian telecommunications network company, Italtel partnered with Habble to develop a cloud platform that will be used to analyze mobile and landline network traffic data for enhancing customer experience.
The deployment of cloud-based network traffic analytic solutions will help network operators to develop new service bundles and its capability to monitor real-time costs and traffic-related issues will reduce complaints and investment on the customer care services. The prominent use of cloud-based platforms across myriad businesses for controlling external communications and improving administrative management is poised to stimulate cloud network traffic analytics market.
The solutions segment dominates the network traffic analytics market and held around 71% of the market share in 2017. Due to an enormous rise in the network traffic, the companies face inadequacy in providing network-wide visibility. Hence, there is a rise in the installation of network traffic analytics solutions. The network traffic monitoring leads the solution segment as it ensures the smooth functioning of the computer network by incorporating packet recapturing and network sniffing techniques and review every incoming and outgoing packet. The services segment is increasing at the fastest rate and is projected to grow at a CAGR of 24.4 percent over the forecast timeline. These services assist customers to ensure that their products run efficiently, remain available, and take advantage of the application software and up-to-date systems.
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North America held around 52% of the market share in 2017 and is anticipated to remain the network traffic analytics market leader over the forecast timeframe. The major factors contributing to the growth of the region include the early adoption of the network traffic analytics solutions along with the presence of the leading industry players including Cisco, IBM, and Microsoft. The companies operating in this region are also entering into strategic partnerships to expand their businesses offerings. For instance, in February 2018, Barefoot Networks, a firm based in the U.S. is delivering network monitoring systems partnered with Netsia to enable service providers to get complete network visibility. As the service providers are using the new 5G networks, this partnership will assist them in delivering and running the services seamlessly.
Some of the major vendors operating in the network traffic analytics market are Microsoft, Cisco, IBM, Nokia Networks, Juniper Networks, Symantec, Flowmon, Bradford Networks, Allot Communication, Palo Alto Networks, Ascom Holdings, SolarWinds, Accenture, Kentik, Genie Networks, Huawei, Plixer, and Zenoss.
Major Key Points from Table of Content:
Chapter 4. Competitive Landscape
4.2. Company market share, 2017
4.3. Major network traffic analytics market players, 2017
4.3.2. Juniper Networks
4.3.4. Nokia Networks
4.4. Major network traffic analytics market innovation leaders, 2017
4.4.4. Genie Networks
4.4.5. Netreo, Inc.
4.5. Other prominent vendors
Chapter 6. Network Traffic Analytics Market, By Component
6.1. Key trends, by deployment model
6.2.1. Market estimates and forecast, 2015 – 2024
6.2.2. Market estimates and forecast, by region, 2015 – 2024
6.3.1. Market estimates and forecast, 2015 – 2024
6.3.2. Market estimates and forecast, by region, 2015 – 2024
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