Network Traffic Analytics Market is growing rapidly due to the rising adoption of IoT, BYOD, and connected devices. These technologies are on the verge of transforming the business processes as they offer various benefits such as flexibility, growth, and employee satisfaction. However, with a rise in these technologies, there is also a massive growth in the amount of data generated in the enterprise networks. The higher amount of IoT network traffic makes network management and capacity planning more difficult. These devices are also a target by malicious attackers, disrupting the entire organization infrastructure.
Network Traffic Analytics Market in BFSI segment will witness a robust growth in the coming years. Companies in the BFSI sector need to guarantee a reliable, safe and consistent service to retain customers, making them uniquely positioned among other industry domains. A network breach or downtime can result in distrust among the customers regarding the security of their savings, investments and private information.
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In this age of technology, increased accessibility to the internet has dictated the augmentation of the network traffic analytics market for monitoring and managing traffic, across different platforms in several consumer driven industry verticals. Traffic analysis is crucial in gaining detailed insights into the type of data that is flowing through a network, so as to have a better understanding of a business’ network utilization, connection speeds and the type of data packets. Providing the origin and destination of a transaction enables an enterprise’s IT system to identify any suspicious data packet, promoting the utility of the network traffic analytics market.
The development of SaaS enabled network traffic analytics solutions has accelerated the overall network traffic analytics market growth. Due to the growing technological advancements and market consolidation, enterprises are offering SaaS enabled solutions to their customers. They offer multiple advantages such as enhanced scalability and administration, improved productivity, data storage convenience, and delivery of new services with optimum resilience and security.
Elaborating further, it was established that a malware had infiltrated their system that was permitting cybercriminals in different regions to access records pertaining to the behaviors of bank employees and how they conducted daily tasks. Reportedly, the criminals were able to also transfer millions of dollars from the U.S., Russian, Swiss and Japanese banks into their own dummy accounts. Effective analysis of network traffic to identify unfamiliar connections can help banks and other financial institutions to prevent such a disaster, implying the compulsion of the network traffic analytics market for providing network traffic monitoring solutions.
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North America held around 52% of the market share in 2017 and is anticipated to remain the network traffic analytics market leader over the forecast timeframe. The major factors contributing to the growth of the region include the early adoption of the network traffic analytics solutions along with the presence of the leading industry players including Cisco, IBM, and Microsoft. The companies operating in this region are also entering into strategic partnerships to expand their businesses offerings.
The AI network analysis solution identifies the initial point of infection, movement within system, along with every system that has been compromised by an attack, internal communication or external outflow of data. Lastline’s product can be expected to reinvigorate the network traffic analytics industry competition, as it is more accurate and efficient in making threats visible than manual monitoring, which can be affected by lack of experience and the load of a large IT network. All in all, the global network traffic analytics market, estimated to register a 20% CAGR from 2018-2024, will witness enormous growth from advanced traffic monitoring solutions.
Network Traffic Analytics Market, By Component
- Network Traffic Monitoring
- Network Visibility
- Network Performance
- Network Security
- Network Capacity Planning
- Integration and Deployment Service
- Consulting Service
- Training and Support Service
- Managed Service
Network Traffic Analytics Market, By Deployment Model
Network Traffic Analytics Market, By End-Use
- Service Provider
- Cloud Service Provider
- Telecommunication Service Provider
- Internet Service Provider
- Managed Service Provider
- IT & Telecom
- Energy and Utilities
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