Barcode Printers Market has been witnessing rapid expansion owing to the cutting-edge products being unveiled by prominent industry players and their consistent adoption of strategic growth tactics. Citing an instance of the latest product innovation, Printronix Auto ID Inc., one of the global leaders partaking in industrial barcode printing industry, has launched a high-performance thermal barcode printer, the T6000.
Ongoing developments in trade globally will drive the barcode printers market growth, as the shipments imported or exported are coded and labelled with barcodes for storing and recording the data regarding the products and goods. The technology is being increasingly adopted in the retail sector where it has become the standard for storing and labeling the data about the products as the information allows the staff to provide smooth service to the customers. The growth in the retail industry is due to the rise in the consumer disposable income which has provided a boost to the e-commerce industry and has positively driven the barcode printers market growth.
Thermal based printers constituted of more than 65% of the overall barcode printers market share owing to the features such as low noise, high speed, reliability, and ease of cleaning. The direct thermal technology will witness significant growth over the coming years due to low operational costs, and improved durability. Direct thermal printers are ideal for applications such as printing receipts and shipping labels and can develop barcode images on the material without a ribbon, making it eco-friendlier.
Mobile printers are anticipated to witness high growth over the forecast timespan owing to their ease of usage in several field-based applications. Mobile barcode printers are being used increasingly by retail businesses to issue authentic receipts and invoices regardless of the place and time. Moreover, the mobile printers are being to print barcodes for identification of individuals in major events and for patients in hospitals which has augmented the revenue for the barcode printers market.
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Speaking of the regional expansion outlook, Europe barcode printers market is likely to garner appreciable return in the coming years. This growth can be primarily attributed to the rising deployment of these products to improve customer experience and visibility. The ability of these systems to enhance efficiency and lower costs incurred through errors in shipping, packing, and manual input enables companies to achieve high Return on Investment (ROI), thereby impelling the regional barcode printers industry share.
This business fraternity is anticipated to witness intense competition among the major industry players such as Printonix Auto Id Inc., Epson America Inc., Toshiba Tec Corporation, Zebra Technologies, Honeywell Scanning and Mobility, Dascom, Printek, Seiko Epson Corporation and Godex International Co. Ltd., etc. In a bid to strengthen their positions across the vertical, companies have been highly vigilant as far as conducting robust collaborations and alliances is concerned, as enumerated by the partnership between the leading barcode printers’ producer, Epson America Inc. and the barcode labeling software manufacturer TEKLYNX International. The alliance features the seamless integration of TEKLYNX barcode label design software and Epson’s inkjet color label printer that would provide GHS-compliant chemical barcode labeling for all the sizes in the manufacturing industry.
As the adoption of lucrative growth tactics among market participants surges in the years ahead, barcode printers industry trends are likely to undergo a major transformation. Having been pegged at a valuation of 3 million units in terms of shipments in 2017, barcode printers market has been forecast to register a CAGR of 5% over 2018-2024.