North America matcha market to witness trend for anti-oxidant rich ingredients in cosmetic

A notable trend for natural sources to boost antioxidant properties will potentially bolster North America matcha market share. Matcha is gradually taking the place of black tea as end-markets in the U.S., Canada and Mexico continue to exhibit traction for a viable vitamin composition to boost the immune system.

The expanding footfall of matcha in North America comes on the back of the soaring popularity of green tea in Japan, China and India. North America matcha market size is forecast to surpass US$1 billion by 2026.

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With North American consumers becoming more conscious of green tea’s health benefits, matcha is fueling the trend in a slew of food and drink recipes. Matcha is slated to go mainstream and has prompted stakeholders, including customers and CXOs to consider it as the next big food & beverage trend.

Leading companies vying to attract new customers and retain the old ones are gearing to keep up with the next big thing in the food industry. Matcha, dubbed “superfood” may reduce the risk of cancer and heart disease.

When it comes to grades, industry experts expect classic matcha to be the frontrunner on the heels of its demand in food and beverages industry. It is worth noting that ceremonial matcha—the highest quality of all matcha tea—is used for only drinking purposes. North America matcha industry from classic grade matcha is projected to garner US$255 million through 2026.

Culinary matcha will be highly sought in functional foods and will potentially set the trend as a spice in a slew of dishes. The matcha has five subtypes, including cafe, premium, ingredient, classic and kitchen. Culinary matcha segment is likely to grow at a healthy CAGR of around 7% through 2026.

Penetration of pan-fried technology for producing the ingredient will become more pronounced in the U.S. to add value and the aroma of tea leaves and improve taste. Not to mention pan-fried technology turns green tea brownish color to give a toasty taste. Pan-fried technology segment is expected to witness a robust CAGR of 8% through 2026 in the region.

Stakeholders are likely to up their investments in the U.S. in the wake of growing footfall of matcha in personal care & cosmetics and matcha beverages. Prominently, matcha ingredients are witnessing a pressing demand in milk makeup as a highly rated cleanser, with matcha powder and cocokind organic matcha moisturizer gaining grounds in cosmetics industry.

A natural boost of antioxidants has made matcha trendier as an exfoliant and anti-inflammatory for common skin care problems such as acne. As an ingredient, matcha will be sought-after with other skincare products in the region.

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Millennial and gen Z population have shown an inclination for matcha with additional ingredients, including algae, lavender extracts to detoxify and hydrate the skin. The U.S. matcha market is likely to expand at a strong CAGR of 8% through 2026.

Some of the leading companies in North America matcha industry are AOI Tea Company, Nestle, Unilever Group, Tata Global Beverages Ltd., Sun Time Tea Company, Vivid Vitality, Mizuba Tea Company and DMatcha, among several others.

Table of content:

Chapter 4   North America Matcha Market Size, By Production Technology

4.1    Market trends

4.2    Pan Fried

4.2.1    Market size from Pan Fried, 2015-2026, (Kilo Tons) (USD Million)

4.2.2    Market size from Pan Fried, by country, 2015-2026, (Kilo Tons) (USD Million)

4.3    Steamed

4.3.1    Market size from Steamed , 2015-2026, (Kilo Tons) (USD Million)

4.3.2    Market size from Steamed, by country, 2015-2026, (Kilo Tons) (USD Million)

Chapter 5   North America Matcha Market Share, By Grade

5.1    Market trends

5.2    Ceremonial

5.2.1    Market size from Ceremonial, 2015-2026, (Kilo Tons) (USD Million)

5.2.2    Market size from Ceremonial, by country, 2015-2026, (Kilo Tons) (USD Million)

5.3    Classic

5.3.1    Market size from Classic, 2015-2026, (Kilo Tons) (USD Million)

5.3.2    Market size from Classic, by country, 2015-2026, (Kilo Tons) (USD Million)

5.4.1    Market size from Culinary, 2015-2026, (Kilo Tons) (USD Million)

5.4.2    Market size from Culinary, by country, 2015-2026, (Kilo Tons) (USD Million)

5.5.1    Market size from Others, 2015-2026, (Kilo Tons) (USD Million)

5.5.2    Market size from Others, by country, 2015-2026, (Kilo Tons) (USD Million)

Chapter 6   North America Matcha Market Trends, By Application

6.1    Market trends

6.2    Regular Tea

6.2.1    Market size from Regular Tea, 2015-2026, (Kilo Tons) (USD Million)

6.2.2    Market size from Regular Tea, by country, 2015-2026, (Kilo Tons) (USD Million)

6.2.3    Matcha Beverages

6.2.3.1    Market size from Matcha Beverages, 2015-2026, (Kilo Tons) (USD Million)

6.2.3.2    Market size from Matcha Beverages, by country, 2015-2026, (Kilo Tons) (USD Million)

6.4.1    Market size from Health Food, 2015-2026, (Kilo Tons) (USD Million)

6.4.2    Market size from Health Food, by country, 2015-2026, (Kilo Tons) (USD Million)

6.5.1    Market size from Personal Care, 2015-2026, (Kilo Tons) (USD Million)

6.5.2    Market size from Personal Care, by country, 2015-2026, (Kilo Tons) (USD Million)

Chapter 7   North America Matcha Market Growth, By Country

7.1    Major trends

7.2    US

7.2.1    US Matcha market, 2015-2026, (Kilo Tons) (USD Million)

7.2.2    US Matcha market, by Product Technology 2015-2026, (Kilo Tons) (USD Million)

7.3    Canada

7.3.1    Canada Matcha market, 2015-2026, (Kilo Tons) (USD Million)

7.3.2    Canada Matcha market, by product technology 2015-2026, (Kilo Tons) (USD Million)

7.4    Mexico

7.4.1    Mexico Matcha market, 2015-2026, (Kilo Tons) (USD Million)

7.4.2    Mexico Matcha market, by product technology, 2015-2026, (Kilo Tons) (USD Million)

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