Based on technology, individually mounted segment will witness a significant rise in the outdoor LED display market. Increasing demand for large display screens with high watching distance is expected to boost retailers and commercial builders to accept this technology. It produces less heat and offers longer duration when compared to conventional devices.
The LED displays are usually high in price which is affecting the adoption rate in the outdoor LED display market. The price per lumen and high initial capital cost will negatively impact the industry. LEDs are much more expensive than the traditional lighting technologies. They must be provided with the correct current and voltage supply., This needs some electronics skill to design the electronic drivers
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Growing inclination of established corporate brands to advertise products with LED display will positively boost outdoor LED display market size. Rising demand for billboards with wireless connections (for regularly changing content) and high resolution displays for scoreboards, hoardings, stadium screens, etc., will fuel the industry trends. Market players often engage in product innovation to be able to cater to corporate demands. For instance, Panasonic, which is already an official partner of the Rio 2016 Olympics and the Rio 2016 Paralympics, recently announced that the company will supply large outdoor LED display systems to the Live Site, an outdoor entertainment area in Rio de Janeiro, to enhance the audience experience of viewing the Games.
Individually mounted technology contributed to more than 55% of the overall outdoor LED display market share in 2015. This technology provides the benefits of bright displays, clarity, reduced heat generation, and longer lifespan, owing to which individually mounted outdoor LED displays industry will exhibit outstanding growth over 2016-2024. High adoption by retailers and builders will further propel this market, which was worth USD 1.46 billion in 2015.
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China outdoor LED display market is expected to grow at a significant rate over the forecast timeline. Rising demand for structured light scanners and high adoption across several application areas will drive the regional demand. Latin America is expected to become the most attractive region and is projected to cross USD 750 million by 2024.
Some Point from Table of Contents:
Chapter 4. Outdoor LED Display Technology Insights
4.1. Outdoor LED display market share by technology, 2015 & 2024
4.2. Individually Mounted
4.2.1. Market estimates and forecasts by region, 2013 – 2024
4.3. Surface Mounted
4.3.1. Market estimates and forecasts by region, 2013 – 2024
Chapter 5. Outdoor LED Display Application Insights
5.1. Outdoor LED display market share by application, 2015 & 2024
5.2. LED Billboards
5.2.1. Market estimates and forecasts by region, 2013 – 2024
5.3. Perimeter LED boards
5.3.1. Market estimates and forecasts by region, 2013 – 2024
5.4. LED Mobile Panel
5.4.1. Market estimates and forecasts by region, 2013 – 2024
5.5. LED Traffic Lights
5.5.1. Market estimates and forecasts by region, 2013 – 2024
5.6. LED Video walls
5.6.1. Market estimates and forecasts by region, 2013 – 2024
5.7. Other LED Matrix Boards
5.7.1. Market estimates and forecasts by region, 2013 – 2024
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Key players operating in outdoor LED display market include Shenzhen Dicolor Optoelectronics, Leyard Optoelectronic, LG Electronics, Lighthouse Technologies, Barco NV, Sony, Toshiba, Electronic Displays Inc., Panasonic, Optoelectronics Inc., and Daktronics. It is predicted that these conglomerates will also offer solutions for every stage of the process, right from designing to manufacturing to installation, and then the advertising to after-sales services. This strategy is likely to strengthen their global presence and diversify the service offering.
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