Paytm First Games triples user base in March due to COVID-19 lockdown

Paytm First Games has recently announced a 200% hike in the number of users in March due to the 21-day lockdown in India. The company is a leading provider of online games, which offers gratification and rewards worth over $10 crore every month.

The online gaming company has reportedly stated that an addition of 75,000 new customers to the platform has been observed on a daily basis.

According to Sudhanshu Gupta, Paytm First Games’ COO, as citizens are encouraged to self-isolate due to the continuous spread of coronavirus, rising number of individuals are getting engaged in online gaming as a popular option for entertainment at home. The coronavirus outbreak also has facilitated a significant rise in the company’s app downloads as well as time spent on its online games.

Mr. Gupta further added that the number of its users have surged trifold, with more users arising from metropolitan cities as well as a large contribution of new users from tier-II, -III, and the rest of the towns in India.

The games that are gaining traction on this online gaming platform during the current lockdown period include Danger Dash, Whack a Mole, Snake Wars, Pool, Ludo, and Rummy. Out of these games, Rummy has been played by a maximum number of users, with the user base doubling every week.

As the pandemic spreads, people are shifting rapidly towards online gaming and seeking new ways to connect with their friends virtually. For instance, the Houseparty app, which allows users to host remote parties, has gained more popularity as virtual connection of people with their friends is accelerating.

Additionally, another online gaming company WinZO has seen a similar surge in growth. To cater to a wider audience, the company has added various blockbuster games such as Garena’s Free Fire, Tencent’s PUBG, and Ludo, among others.

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https://www.businessinsider.in/business/startups/news/paytm-games-vertical-saw-a-200-increase-during-the-lockdown-in-march/articleshow/74925413.cms