Pregnancy Care Products Market size is projected to experience significant growth from 2018 to 2024. Growing demand for pregnancy care products meant for physical changes during and post-pregnancy is the key driver that will boost pregnancy care products market growth over the forecast period. Increasing pregnancy rate worldwide will surge the demand for pregnancy products that will favor business growth. Furthermore, technological developments in pregnancy care products, increase in birth rate, rising disposable income and well-developed distribution channel for pregnancy products will accelerate industry growth in the coming years.
Inclination of women towards commercially available products as compared to traditional home remedies for skincare during pregnancy has increased over the last few years. Growing awareness among people regarding safer and more effective skincare solutions during and after pregnancy will further drive the demand for pregnancy care products in the foreseeable future. However, health hazards pertaining to use of certain chemicals including retinol, salicylic acid, and toluene in pregnancy care products may restrain the market growth during the forecast period.
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Pregnancy test kits segment is projected to show lucrative growth throughout the forecast timeframe owing to rising awareness among women regarding home-based pregnancy detection kits. Moreover factors such as technological advancements in these test kits as well as rising demand for self-sufficient and quick test results will further foster segment growth over the analysis period.
Hospital pharmacies segment accounted for largest market share in 2017 and is projected to witness significant growth over the analysis period. Rise in the number of pregnancy rate will increase the need for pregnancy products thereby augmenting market growth during the forecast period. Moreover, availability of birthing suites (private rooms with baths) for women to labor, deliver, and recover in one place without mobilization will spur segment size.
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North America pregnancy care products market dominated the global market in 2017 and is estimated to show similar trend during the forthcoming years. The growth is attributed to high awareness regarding pregnancy products and increasing demand for personal care products in the region.
Asia Pacific pregnancy care products market is estimated to witness lucrative growth over the analysis timeline. Higher number of births coupled with rising disposable income will foster the regional growth. Growing awareness among consumers regarding benefits of different pregnancy care products in the region will foster business growth.
Some of the prominent industry players in pregnancy care products market include Abbott, Clarins Group, E.T. Browne Drug, Expanscience Laboratories, Mankind Pharma, Nine Naturals, Mama Mio, Noodle and Boo, Novena Maternal Skin Care, Procter & Gamble, Piramal Enterprises and Quidel Corporation. Industry players majorly focus on strategic initiatives including collaboration, acquisition, merger and innovative product launch as their key strategies to strengthen existing product portfolio and capture high revenue share.
- Clarins Group
- E.T. Browne Drug Co. Inc.
- Expanscience Laboratories, Inc.
- Mankind Pharma
- Nine Naturals, LLC
- Mama Mio
- Noodle and Boo
- Novena Maternal Skin Care
- Procter & Gamble
- Piramal Enterprises
- Quidel Corporation
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