Soundbar Market Research Report: Know industry Dynamics, Opportunities and Risks 2026

The soundbar market landscape is poised to accumulate appreciative gains in the coming years owing to the shifting customer preferences towards the adoption of IoT-enabled soundbars. The incorporation of voice assistants coming with the device gives customers a hands-free experience for the operation of the soundbar, which is influencing product demand.

Recently, rapid increase in smart TVs sales and the easy accessibility of online streaming content like web series, music, and movies is being observed. Customers are increasingly favoring technically advanced soundbars having specific features like easy connectivity with Bluetooth and Wi-Fi. In addition to this, customer are also favoring features like a longer battery life and in-built voice assistant.

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With reference to the type segment, increasing customer preference towards experiencing high-quality cinematic audio within their houses is slated to be the key factor driving the demand for 7.1 based soundbars.

These soundbars come with several extensive features such as built-in voice assistant for a better hands-free experience, Dolby-Atmos HD (high-definition) surround sound, and wireless connectivity. These soundbars deliver a cinematic audio experience and thus enhance the home-entertainment experience for consumers that are more audio-centric.

Owing to these favorable product features, the 7.1 based soundbar market segment is estimated to grow at a healthy CAGR of more than 7% over the coming years.

List of the Key Companies that are Operating in the Soundbar Market. They are as follows:

Acoustic Research, Inc., Anker Technology (UK) Ltd., Bang & Olufsen A/S, Bose Corporation, Bowers & Wilkins Group Ltd., Dynaudio, Harman International Industries, Inc., JBL, Klipsch Group Inc., Koninklijke Philips N.V., LG Electronics Inc., Pioneer Corporation, Plantronics, Inc., Polk Audio, Samsung Electronics Co. Ltd., Sennheiser Electronic GmbH & Co. KG, Sentry Industries, Inc., Sony Corporation, VIZIO Inc., Yamaha Corporation

The online distribution channel is likely to witness a high adoption because of the growing consumer behavior towards browsing e-commerce websites. Some of the chief marketing strategies adopted by industry players to drive the sales includes online advertising, webinar, email, social media, online/groups conferences, social media, publications, and web search.

Additionally, cloud computing technology and AI chatbots are also used by the online based distribution channel so as to deliver a seamless as well as personalized user experience at every touchpoint. Growing brand awareness in consumers is further stimulating new participants to build up their market positions.

Europe soundbar market is likely to witness a strong period of growth because of the growing sales of smart TVs, mainly in France, the UK, and Germany. The factors that are driving the soundbars market demand in the region include the availability of wireless devices and high-speed internet along with fast adoption of smart homes.

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Table Of Content:

Chapter 5    Soundbar Market, By Type

5.1    Key trends by type

5.2    2.1 channel

5.2.1   Market estimates and forecast, 2015 – 2026

5.3    5.1 channel

5.3.1   Market estimates and forecast, 2015 – 2026

5.4    7.1 channel

5.4.1   Market estimates and forecast, 2015 – 2026

5.5    Others

5.5.1   Market estimates and forecast, 2015 – 2026

Chapter 6    Soundbar Market, By Distribution Channel

6.1    Key trends by distribution channel

6.2    Offline

6.2.1   Market estimates and forecast, 2015 – 2026

6.3    Online

6.3.1   Market estimates and forecast, 2015 – 2026

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