The xylitol market is forecasted to witness momentous growth on the back of rapidly expanding personal care industry. Personal hygiene products often include xylitol owing to its numerous medical benefits. Xylitol is also preferred by several industry verticals due to its low-calorie properties.
Xylitol is used in pharmaceutical, food, confectionery, and nutraceutical industries in order to create high-quality low calories products. It is observing heavy demand from the pharmaceutical sector as it is used in developing products that enhance oral health.
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In a bid to satisfy the propelling demand for quality xylitol-based products, manufacturers are incorporating new production techniques that ensure maximum output. Such initiatives could massively enhance the business outlook of xylitol manufacturers over the coming years. Global Market Insights, Inc., estimates that the xylitol market might reach USD 1 billion by the year 2026.
Mentioned below are some of the ongoing trends fueling xylitol industry size:
Safeguard against Covid-19 -
Recent studies have established Xylitol as a prominent ingredient to combat against the SARS-CoV-2 virus owing to its inhibitory properties. As a result, several companies are developing new xylitol derived products to curb the spread of COVID-19.
Citing an instance, Xlear, which uses xylitol as one of its main ingredients, filed a Pre-EUA (Pre-Emergency Use Authorization) request with the FDA for the approval of Xlear Nasal Spray. The company intends to position it as a new hygiene tool that helps in restricting the spread of the SARS-CoV-2 virus.
Rising consumption in confectionery products -
Xylitol is mainly used as a tooth friendly sugar alternative in confectionery products that have a highly distinctive mouth feel and taste. Manufacturers include xylitol in sugar free candy ingredients to develop a sophisticated product that contributes to positive dental health benefits and protect consumers from unforeseen cavities.
Xylitol’s minimal glycemic index feature plays a crucial role in lowering the high sugar levels, allowing consumers to enjoy confectionary items whilst helping them maintain their sugar levels. Prominent companies like Baker Perkins possess advanced depositing and cooking expertise to allow confectionery makers develop exciting new varieties of products with the help of crystallized xylitol. The company introduced a new SFX depositing system as a comprehensive production solution, particularly for healthy confectionery.
Implementation of new business strategies -
Companies operating in the xylitol industry are concentrating on numerous growth strategies such as R&D activities, partnerships, new product developments and business expansion to enhance their market presence and consumer base.
Taking November 2020 for instance, Sweet Appeal Natural Products LLC debuted its first xylitol product. Recently it announced the first commercial sale from its new state-of-the-art fermentation plant. As of now, companies like Danisco, Cargill, NovaGreen, and Ingredion are leading the industry landscape with their new and innovative products and services.