Global Market Insights, Inc. added Touch Screen Display Market Report provides an analytical assessment of the prime challenges faced by this Market currently and in the coming years, which helps market participants in understanding the problems they may face while operating in this market over a longer period.
With the advancements in multi-touch screen displays, the touch screen display market is witnessing a growing demand from the retail industry. The multi-touch technology is an added advantage to these devices. The application of multi-touch technology in these displays is expected to improve customer experience by allowing the end user to operate the product with multiple touch points on the screen. In addition, the penetration of devices in the retail sector is expected to contribute to the rising demand as retailers are using these displays to offer end users a personalized experience.
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The industry is segmented based on applications and screen types. The touch screen display market is segmented into BFSI, healthcare, consumer electronics, telecommunication, educational automotive, and government sectors based on the applications. The solutions are majorly being deployed in Automated Teller Machines (ATMs), sports arenas, retail outlets, gas pumps, trade shows and exhibitions, medical equipment, parking terminals, and car wash centers. In the healthcare industry, touch displays are being integrated into medical devices as they offer high viewing precision and are lightweight with minimum tooling required, helping in providing enhanced care for the patients under examination. In addition, the consumer electronics industry is witnessing an incorporation of touch displays in vehicles, laptops, and personal computers, which are expected to contribute toward the growth of the touch screen display market.
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Advancements in technologies have led to a shift from the legacy of the resistive single touch screens to enormously sensitive multiple touch screens. Continuous technological developments are helping in improving the quality of the touch screens. Features such as lower power consumption, high picture quality, innovation of sleek models, ease of accessibility, and growth in the disposable incomes are the key aspects which are boosting the market growth. Increasing usage of scratch less and multiple touch displays with the advancements in hardware industry is boosting the touch screen display market.
North America touch screen display market is anticipated to show a steady growth owing to the presence of hi-tech companies and growing usage of smart products. The region is witnessing a high penetration of touch screen display industry due to the increase in infiltration of tablets, mobile phones, and various gaming applications. In the U.S., a growing inclination toward robust touch screens has led to a high-end demand from applications in the industry verticals such as government and education.
The key players operating in the touch screen display market include 3M Company, Samsung, Fujitsu Ltd., Atmel Corporation, Freescale Gigabyte, Wintek Corporation, LG Display, Cypress Semiconductor Corporation, Panasonic Corporation, Synaptics Incorporated, and American Industrial Systems.
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