TV Analytics Market in North America Continues to Grow

Global Market Insights, Inc. provides a detailed overview of TV Analytics Market with respect to the pivotal drivers influencing the revenue graph of this business sphere. The current trends of market in conjunction with the geographical landscape, demand spectrum, remuneration scale, and growth graph of this vertical have also been included in this report.

North America dominates the TV analytics market as a large number of solution vendors including Google and IBM reside in this region. The rising digital transformation, growing demand from tech-savvy customers, improved internet connectivity, and changing preferences toward OTT & IP TV also have a positive impact on the regional TV analytics industry growth. The Asia Pacific region is growing at the fastest rate in the TV analytics industry due to the changing economic conditions, increasing government investment toward digitalization, and the rising audience inclination toward global content. The demand for OTT providers, such as Amazon Prime Video, HotStar, and Netflix, is rising rapidly in this region.

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TV Analytics Market is poised to grow at a high CAGR from 2018 to 2024 due to rising adoption of social media and social advertising. The intersection between social media and TV operators will enable the advertisers and broadcasters a clear understanding about the connections between the TV viewers and brands driving the market growth.

The solution segment holds the largest share in the TV analytics market. As television is going digital, there is a higher requirement for personalized content to reach the audiences, improving customer relationships and leading to a higher adoption rate of TV analytics software. This increasing adoption also contributes to an increasing demand for consulting, support, and maintenance services, driving the services segment growth over the forecast period. These services also assist companies in maximizing the skills of their employees by providing proper training, driving their adoption rate.

Lack of digital infrastructure mainly in emerging economies is a major parameter that may hamper the TV analytics market growth. Lack of access to devices, network connections, and software possess a threat to the TV analytics industry. In the remote areas, over four billion people are still unconnected to the internet. There are also gaps in providing high-speed internet access in the developing nations posing a reduced adoption of social media platforms, which is affecting the market demand.

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Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:

  • Google
  • IBM
  • The Nielsen Company
  • DC Analytics
  • Amobee, Inc.
  • AnalyticOwl
  • Sorenson Media
  • SambaTV
  • Conviva
  • Parrot Analytics
  • TV
  • iQ Media
  • BrightLine

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The TV analytics market includes a large number of solution providers such as Google, IBM, The Nielsen Company, DC Analytics, 605, Amobee, Inc., AnalyticOwl, Sorenson Media, SambaTV, Conviva, Parrot Analytics, Admo.TV, iQ Media, and BrightLine. The companies are adopting partnership and collaboration strategies to survive in the highly competitive market. For instance, in May 2017, Kantar Millward Brown partnered with Samba TV to introduce the industry’s most precise and largest single-source platform for measuring television advertising effectiveness.