Video on Demand Market Share, Application, Size With Growth And Business Strategies Forecast 2020-2026

According to a research report the global Video on Demand Market is likely to exceed a valuation of $175 billion through 2026. 

Increasing availability of high-speed internet and mounting demand for easily accessible entertainment services will propel global Video on Demand Market. Adoption of advanced gadgets like smart TVs and smartphones is fulfilling the requirement for preferred entertainment services. Rise in number of smartphone users meanwhile is accelerating the demand for new online streaming content.

According to WARC (World Advertising Research Center), in 2019, about 2 billion people used internet via their smartphones. This trend has stirred the demand for VoD services. Content on VoD can be accessed after months or years of its release. This feature helps service providers to reach larger number of customers anytime.

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Rising health concerns resulting in increased awareness pertaining to fitness & well-being is also contributing towards the popularity of on-demand videos. The online training videos offers flexibility of working out in comfort of one’s household. It also saves a lot of money the time spent traveling to the gym.  Video on Demand technology platform provider, InteliVideo, introduced a new package to its platform for health and fitness studios in 2019. The channel offers quick digital streaming solutions.

Advertisement-based revenue model is expected to showcase major growth on account of the rise in number of consumers using platforms like YouTube, Spotify and others. Platforms like YouTube offer free content to users and gain profits from advertisements that are played during the course of the content being played or watched. By customizing advertisements to reach a large number of users, along with the content providers and programs, platforms combine the marketing strategies of traditional broadcasting techniques to capture a wide range of user base globally.

List of the Key Companies that are Operating in the Video on Demand Market. They are as follows:

Amazon.com, Inc., Apple, Inc., Comcast Corporation, Facebook, Inc., Google LLC, Home Box Office, Inc., Iflix, Microsoft Corporation, Netflix, Inc., Rakuten, Inc., Sony Corporation, The British Broadcasting Corporation, The Walt Disney Company (Hulu, Hotstar), Viacom CBS and Zee Media Corporation (Essel Group)

The advent of 5G in developed regions like North America and Europe will augment the video on demand businesses in the coming years. A large number of companies worldwide are focusing on expanding their industry presence. For instance, Starz, which launched in Germany, France and the U.K. in 2019, is further expanding to more markets while Dplay by Discovery Inc. was launched in several markets including the Netherlands, Italy, Nordics and Spain in February 2019. 

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Table Of Content:

Chapter 5.   Video on Demand Market, By Revenue Model

5.1.  Key trends by revenue model

5.2.  Advertising

5.2.1. Market estimates and forecast, 2016 – 2026

5.3.  Hybrid

5.3.1. Market estimates and forecast, 2016 – 2026

5.4.  Subscription

5.4.1. Market estimates and forecast, 2016 – 2026

5.5.  Transactional

5.5.1. Market estimates and forecast, 2016 – 2026

Chapter 6.   Video on Demand Market, By Type

6.1.  Key trends by type

6.2.  IPTV

6.2.1. Market estimates and forecast, 2016 – 2026

6.3.  OTT

6.3.1. Market estimates and forecast, 2016 – 2026

6.4.  Pay-TV VoD

6.4.1. Market estimates and forecast, 2016 – 2026

Chapter 7.   Video on Demand Market, By Application

7.1.  Key trends by application

7.2.  Education & training

7.2.1. Market estimates and forecast, 2016 – 2026

7.3.  Health & fitness

7.3.1. Market estimates and forecast, 2016 – 2026

7.4.  Media & entertainment

7.4.1. Market estimates and forecast, 2016 – 2026

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