Video Streaming Market – What are the main factors that contributing towards industry growth?

Video Streaming Market has penetrated into different user segments including BFSI, education, healthcare, government, travel, and entertainment. The business organizations and educational institutions are witnessing a notable growth of market for delivering presentations, seminars, and promoting e-learning initiatives. Healthcare sector is also flourishing due to the usage of streaming solutions to improve care coordination and patient engagement; increased collaboration among care teams and to minimize the cost of healthcare facilities.  The online delivery of content can be done using two types, on-demand and programmed-time streaming. On-demand video streaming helps users to play a video at any point of time while programmed-time streaming establishes a channel on a scheduled basis.

Video streaming technology facilitates real-time presentation and distribution of audio, video, and multimedia content over IP network managed by the service providers. It allows a user to view the content in real-time without waiting for the entire file to be downloaded, which saves time and provide the media owners with built-in copy protection. The technology is increasingly being adopted due to the rising data consumption and smartphone penetration, availability of high-speed internet access, and increasing number of digital media players such as Netflix, YouTube, Amazon, iTunes, and Facebook. The emerging trend of enterprise mobility and evolving payment mechanisms, such as third-party wallets and net banking, is expected to drive the on-demand video streaming market.

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North America is likely to account for the largest share of the global video streaming market due to the high adoption of digital technology, large-scale investments in streaming solutions, and institutional partnerships. Consumers in this region are spending a huge amount on subscription-video services like Netflix, Hulu, and Amazon, which is likely to boost the market.

Top Key Players are:

1. Adobe
2. Microsoft
3. RealNetworks
4. Google
5. Netflix
6. Amazon
7. Pandora Media
8. IBM
9. Cisco
10. Apple
11. Haivision
12. Brightcove
13. Hulu
14. Ooyala
15. Polycom

The APAC region offers potential growth opportunities led by a boom in video streaming apps, the introduction of high-speed data plans, rising awareness of business productivity among players, and increasing usage of digital media among organizations as traditional broadcasters are shifting their services online. The entry of major and established players in this region is likely to open new avenues for the video streaming market. For instance, Amazon Prime Video has invested in digital entertainment services in India.

Video Streaming Market size is slated to grow substantially in the forecast timeframe propelled by growing demand for on-demand entertainment services, rapid adoption of cloud-based video streaming solutions, and network bandwidth optimization. These drivers have accelerated the adoption of streaming media services in enterprises by providing high-availability web-content, endless data storage, and reduced lag time in content delivery. With the tremendous growth in a number of internet users, the market is expected to grow faster during the forecast timeline.

Some of the key vendors in the video streaming market include Adobe, Microsoft, RealNetworks, Google, Netflix, Amazon, Pandora Media, IBM, Cisco, Apple, Haivision, Brightcove, Hulu, Ooyala, Polycom, Wowza Media Systems, and Vbrick. Companies are adopting various growth strategies, such as acquisition and new product development to expand their presence in the global market.

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