The global Wi-Fi Hotspot Market has expanded at an unparalleled pace lately owing to the rapid adoption of smartphones and other Wi Fi-enabled smart devices. It was reported that the number of smartphone users has crossed the 2 billion mark and with new, more advanced products being offered consistently the smartphone market will observe remarkable growth. The number people using portable devices like laptops and tablets have increased, encouraging commercial and private sectors to install hotspots across various infrastructure, boosting the Wi-Fi hotspot industry revenue. As most of the public services have become available online throughout the world, governments are undertaking initiatives to develop the Wi-Fi hotspot market in their respective regions.
Technological advancements in the WLAN technology and the increasing integration of IoT devices are also accelerating the adoption of Wi-Fi hotspot devices. Technological advancements in the IoT have allowed the Wi-Fi technology to be used for more than just connecting to internet services. Wi-Fi is used for creating an interconnected network of multiple smart devices. It also transforms smartphones into remote-controlled devices for ACs and televisions and enables communication between multiple devices connected to the Wi-Fi network.
Hardware segment in wi-fi hotspot market is expected to grow significantly over the forecast time with a CAGR of approximately 11%. The hardware market is driven by an increasing demand for mobile hotspot devices. Mobile hotspot devices allow users to connect to the internet service via 3G, 4G, and LTE networks. It is equipped with an LCD screen that displays signal strength, data consumption, and real-time network status. The increasing adoption of Wi-Fi services in automotive and the growing adoption of the smartphones are the major forces accelerating the adoption of mobile Wi-Fi hotspot devices. The software market is anticipated to grow substantially during the projected timeline. The wi-fi hotspot market is propelled by a growing demand for the cloud-based software among enterprises. The cost-effectiveness, scalability, and the flexibility offered by cloud models are the primary factors driving the demand.
In terms of the application scope of the Wi-Fi hotspot industry, cafes have contributed substantially to the adoption of Wi-Fi for enabling customers enjoy free or subscribed internet connections with ease. Having a considerably good quality Wi-Fi connection has found to be a strong customer attraction and retention strategy, driving global brands and local cafes towards the Wi-Fi hotspot industry. Starbucks, a prominent coffee shop chain, offers free Wi-Fi to its customers by registering their information and getting authorization details on their smartphone. It also has one click, unlimited Wi-Fi services at all company-owned stores in Canada and with a worldwide presence, the brand represents the enormous prospects existing for the Wi-Fi hotspot market.
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The overall potential of the cafes segment can be understood by studying the expansion strategies of key brands, as it indicates the projected need or demand for their services. Starbucks operates around 28,720 outlets spread in 77 markets globally and does seem like halting its growth anytime soon. It is planning to open 100 cafes in Japan, which is quite advanced in technology implementation, bringing the brand’s total outlets to 1,700 in the country. Costa Coffee, a well-known name throughout U.K. and Europe, also offers Wi-Fi services to customers through a collaboration with O2 and is gradually expanding.
The North America region holds a share of more than 25% in the wi-fi hotspot market. The presence of highly-developed network infrastructure along with high penetration of internet service and smartphone adoption fosters the demand for the Wi-Fi Hotspot devices. The widespread adoption of Bring Your Own Devices (BYOD) and enterprise mobility solution among organizations also promote the deployment of Wi-Fi hotspots in the market. In addition, the presence of prominent companies such as Cisco, AT&T, and Verizon is supporting market growth.
Comprising of key industry participants like Alcatel-Lucent, Aruba Networks, Cisco Systems, Ipass, Motorola Solutions, Nokia Networks and Ericsson, the Wi-Fi hotspot market is anticipated to register more than USD 23 billion in revenue by 2024.